Spread Certificate · No. HIS-00295
This certifies how far it spread
CeraVe: Michael CeraVe
CeraVe / L’Oréal ·January 2024 ·seeded onTikTokthenPressYouTubeOpen webRetailTV
Spread Score
53
Notable
Verified independently
Verified
1M
Reported seed-only views; TikTok derivatives unavailable
Glossy
Verified
1350%
Google search increase for cerave owner
Glossy
Verified
Week of Feb 11, 2024
Peak date, Jan 22 ’24 to Week of Feb 11, 2024
Verified
6 platforms
Started on TikTok
Claimed, not audited
Claimed
32B impressions
Campaign earned impressions, entrant claim; cutoff unknown
Per Ogilvy PR and CeraVe / The Shorty Awards
Claimed
#1
Meltwater beauty share of voice, Super Bowl lead-up
Per Marketing Brew
Claimed
15.4B impressions
Pre-reveal earned impressions, D&AD entrant claim; cutoff unknown
Per D&AD / Ogilvy PR