Grade B26 sourcesHIS-00295
CeraVe: Michael CeraVe
Campaign · 2024 · Notable
A staged skincare rumor drew 32B earned impressions, according to its campaign entrants.
Spread Score
How it worksNumbers
- Campaign earned impressions, entrant claim; cutoff unknown
- 32B
- Self-reported · Ogilvy PR and CeraVe / The Shorty Awards
- Peak date
- Week of Feb 11, 2024
- Jan 22 ’24 to Week of Feb 11, 2024
- Platforms
- 6
- Started on TikTok
- Origin
- Mixed
- Beauty & personal care
How it spread
Trace the originCeraVe staged a founder rumor through paid creators, paparazzi photos and brand denials. Press discussed it before the Super Bowl reveal. WPP claimed 9 billion earned impressions before game day; entrants later claimed 32 billion. Sales claims lacked disclosed baselines.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Changelogupdated Oct 16 ’26
- Added 1 number · Revised 1 number
- Fact-check passed (39 claims)
- Added 5 sources · Archived 2 sources · Revised 2 numbers · Added 5 evidence checks · Score 43 → 53
- Added: 16 events, 20 sources · Score 43
Spread the same way
New cases, every week
How the next thing spread, the week it does.