Spread Certificate · No. HIS-00300
This certifies how far it spread
Milk Makeup Cooling Water Jelly Tint
Milk Makeup (Waldencast) ·February 2024 ·seeded onRetailthenRedditTikTokYouTubePressOpen web
Spread Score
20
Niche
Verified independently
Verified
2 outlets
National press, from El País / S Moda and WWD
Verified
Week of Feb 10, 2024
Peak date, Feb 5 ’24 to Week of Feb 10, 2024
Verified
6 platforms
Started on Retail
Claimed, not audited
Claimed
684.1K impressions
UK paint class impressions (SEEN; report date)
Per SEEN Group / LinkedIn
Claimed
400K sold
Global units sold, first three months (Milk estimate)
Per WWD
Claimed
#2
Q1 2024 TikTok EMV rank among cited launches (CreatorIQ)
Per WWD