Milk Makeup Cooling Water Jelly Tint
Product · 2024 · Niche
Milk reported selling roughly 400,000 Jelly Tints in their first three months.
Spread Score
How it worksNumbers
- UK paint class impressions (SEEN; report date)
- 684.1K
- As of May 7, 2024 · Self-reported · SEEN Group / LinkedIn
- Peak date
- Week of Feb 10, 2024
- Feb 5 ’24 to Week of Feb 10, 2024
- Platforms
- 6
- Started on Retail
- Origin
- Mixed
- Beauty & personal care
How it spread
Trace the originPaid creator demonstrations and candy comparisons preceded the retail launch. TikTok and Instagram reviews drew press coverage and sell-outs. Milk reported roughly 400,000 units sold in the first three months, while later stockouts limited sales.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
January 2024
r/newinbeauty users precursor · Jan 24 ’24
A launch thread drew comments from people who did not use Milk Makeup and compared the tints to gummy candy.[1]
Christie X (@christxiee) precursor · Jan 27 ’24
Christie X posted a demonstration with #MilkMakeupPartner and directed viewers to the coming Sephora launch.[2]
Changelogupdated Oct 12 ’26
- Added: 16 events, 20 sources · Score 18
Spread the same way
New cases, every week
How the next thing spread, the week it does.