Spread Certificate · No. HIS-01419

This certifies how far it spread
Mattel ·April 2010 ·seeded onRetailthenOpen webPressYouTubeTV
Spread Score
53
Notable
$500M
Annual doll sales estimate, BMO analyst via AP; over
Associated Press via The Christian Science Monitor
$225M
Licensed merchandise retail sales, US/Canada, 2012
The Licensing Letter / BVR via PR Newswire
Jul 18 ’13
Milestone date, Apr 2010 to Jul 18 ’13
5 platforms
Started on Retail
$5.6B
Cumulative retail sales, first five years; executive claim, over
Per Reuters via Fortune
#1
NPD new fashion doll ranking, 2010; Mattel statement
Per Fox News
#2
NPD US Fashion Doll property ranking, annual 2011
Per Mattel and Universal / Raving Toy Maniac