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Library/Product/Monster High
Grade B25 sourcesHIS-01419

Monster High

Product · 2010 · Notable

53Editable slideCertificate

Monster High dolls topped an estimated $500 million in annual sales.

Clip · Mattel Imagine on YouTube
Clip · Mattel Imagine on YouTube
Monster High dolls Lagoona, Draculaura, Clawdeen and Frankie
The Toy Insider
Collector-era Monster High Beetlejuice dolls
Mattel
A collector's display of three Monster High dolls
Veni Vidi Dolli / Flickr
Clawdeen Wolf doll
Fox News
Monster High dolls on a store display
Associated Press via The Christian Science Monitor
KATSEYE in the 2024 Fright Song video
Mattel Imagine on YouTube
Original Monster High dolls side by side
NPR via KUNC
Draculaura and Frankie Stein in the animated series
Deadline
Monster High Skullector Pennywise doll
Toy News International

Spread Score

How it works
ReachNo data yetContagion35Breadth70VelocityNo data yetLongevityNo data yet53

Numbers

Milestone date
Jul 18 ’13
Apr 2010 to Jul 18 ’13
Platforms
5
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Identity badgePrimary
  • Collectible set
  • Platform jump
  • Controversy
  • Pairing

How it spread

Trace the origin

A buyer obtained Monster High dolls in April, ahead of the wider retail rollout. Web stories, paid promotion and fan activity spread the characters. AP later reported estimated annual doll sales above $500 million.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesAug ’09Jun ’10NovDec ’11May ’13DecOct ’15Mar ’18Oct ’20Apr ’22Aug ’23Aug ’25MilestoneRetailOpen webPressYouTubeTV
RetailOpen webPressYouTubeTV

13 more events on this chart

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Timeline (16)

  1. April 2010

    Toys R Us seed · Apr 2010

    Toys R Us sold Monster High dolls early in April, according to a buyer whose orders were fulfilled.[1][2]

    Open the first post ↗

  2. Lori / Veni Vidi Dolli platform jump · Apr 27 ’10

    Veni Vidi Dolli uploaded a Flickr photograph showing Cleo de Nile with other dolls.[2]

    A collector's display of three Monster High dolls

  3. June 2010

    Mattel owner response · Jun 4 ’10

    Mattel announced Monster High with publishing, entertainment, apparel and costume partners already attached.[3]

  1. press · Jun 8 ’10

  2. press · Aug 13 ’10

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Product · Retail · 200148

Bratz

MGA Entertainment

Bratz sold a reported 125 million dolls before adult fans revived the brand online.

$2.5B revenue

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