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Library/Activity/Movember’s first international expansion
Grade C5 sourcesHIS-01092

Movember’s first international expansion

Activity · 2003 · Notable

48Editable slideCertificate

A visible month-long challenge grew from 30 friends to six national campaigns.

Early Movember participants in the foundation’s retrospective photo collage
Early participants; retrospective collage · Movember

Spread Score

How it works
ReachNo data yetContagion75Breadth20VelocityNo data yetLongevityNo data yet48

Numbers

Participants
134K
2007 · Six countries · Self-reported · Movember
Milestone date
Nov 2007
Nov 2003 to Nov 2007
Platforms
1
Started on Open web
Origin
Organic
Health & fitness

Mechanics

  • ChallengePrimary
  • Visible in use
  • Identity badge

How it spread

Trace the origin

Thirty Melbourne friends grew moustaches in 2003. Fundraising and a health-charity partnership followed in 2004. Annual campaigns spread to New Zealand and then the UK, US, Canada and Spain, reaching more than 134,000 participants in 2007.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Oct ’03Feb ’04JunOctApr ’05AugDecJun ’06OctApr ’07AugDecOpen web
Open web

3 more events on this chart

Join free to see them

Timeline (6)

  1. November 2003

    Movember founders and friends seed · Nov 2003

    Thirty friends took up the original moustache-growing challenge in Melbourne.[1][3]

    Open the first post ↗

  2. November 2004

    Movember owner response · Nov 2004

    Adam Garone built a website and Justin Coghlan led interstate expansion; 450 growers raised funds for PCFA.[1][3]

  3. November 2005

    Movember / PCFA first amplifier · Nov 2005

    Participation grew to 9,315, with PCFA becoming an official health partner.[1][3]

Origin
Organic
Sector
Health & fitness
Region
AU
Participants
134K
2007 · Six countries · Self-reported · Movember
Evidence
Grade C

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$70M on a $8K media spend

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How the next thing spread, the week it does.

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Oct ’03Feb ’04JunOctApr ’05AugDecJun ’06OctApr ’07AugDecOpen web
Open web

3 more events on this chart

Join free to see them

  1. November 2003

    Movember founders and friends seed · Nov 2003

    Thirty friends took up the original moustache-growing challenge in Melbourne.[1][3]

    Open the first post ↗

  2. November 2004

    Movember owner response · Nov 2004

    Adam Garone built a website and Justin Coghlan led interstate expansion; 450 growers raised funds for PCFA.[1][3]

  3. November 2005

    Movember / PCFA first amplifier · Nov 2005

    Participation grew to 9,315, with PCFA becoming an official health partner.[1][3]

  1. platform jump · Nov 2006

  2. owner response · Nov 2006

Join free to see the other 3 events and the full chart. Free, on every case.

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Why it worked

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