Organic viral marketing examples

Cases
180
Median Spread Score
42
Most started on
X41%
First post to peak
9 days

Mike Senatore's talent-show bottle flip

73
Official App Store gameplay screenshot of the derivative game Bottle Flip 2k16.

Peaked at #1

Lizzo DNA Test challenge

70
Got my DNA test back! #comedy #funny #lizzo #foryou #foryoupage

Baby Yoda

66
Original concept art. #TheMandalorian

9.3K sold

Dubai chocolate

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Big Dick Energy

65
The Inventor of Big Dick Energy on the Rise and Demise of a Horny Twitter Joke

129.2K derivatives

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

Canon Events

63
It was all for plot #fyp #spiderman #acrossthespiderverse #milesmorales #intothespiderverse #peterparker #miguelohara #gwenstacy #haileesteinfield

770K derivatives

Chewbacca Mom

63
Facebook’s year-end screenshot of Candace Payne laughing in her Chewbacca mask.

164M views

PhelpsFace

63
Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

Game of Thrones coffee cup

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

53B impressions

Mike Pence debate fly

62
holy shit

35K sold

Noah Centineo’s internet-boyfriend breakout

62
“ girl come on you know i already got it “ PETE KAVINSKY FROM TO ALL THE BOYS IVE LOVED BEFORE WILL BE THE DEATH OF ME

Peaked at #5

Rickrolling

62
RickRoll'D

64M views

Apple dance

61
epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor

1.7M derivatives

The Backrooms (Found Footage)

60
The Backrooms (Found Footage)

$400.6M on a $10M budget

Chicken Jockey

60
A Minecraft Movie | Chicken Jockey | Movie Clip | Warner Bros. Entertainment

Ford Super Duty Rescues a Cybertruck

60
Tesla Cybertruck pulled to safety by Ford pickup after getting stuck in snowy embankment

Katie Fang’s Crying Work GRWM

60
This is so sad

47.5M on a 800 followers at seed

Dalgona coffee

59
달고나커피, 400번 저어먹는 커피

Peaked at #1

Mike Pence Fly

59
holy shit

$150K revenue

Shakira’s Super Bowl tongue moment

59
Internet Rushes to Meme Shakira Super Bowl 2020 Moment

ChatGPT Ghibli portraits

58
this was a real labor of love from @gabeeegoooh. congrats gabe; excellent work! here is what we generated during the livestream:

Damn Daniel

58
Vans Women's Collection Ambassador Cocktail

The Great Lock In of 2025

58
gng went into 2026 on a generational run i swear🤞🏼 #fyp #typeshyt #shmeat27

12.8K derivatives

Morbius Sweep

58
Morbsweeper, LumpyTouch and qkjosh's playable Minesweeper parody.

Peaked at #5

Very demure, very mindful

58
TikTok video by @joolieannieOpen

35M views

Four Seasons Baby

57
If the @Four Seasons Hotels is looking for a baby ambassador my niece got you 😂🤣😂🤣😂

Girl Dinner

57
TikTok video by @liviemaher

435.2K derivatives

Raygun at the Paris Olympics

56
AOC Statement on Oceania Qualifying Process for Breaking | Australian Olympic Committee

14M views

Duck Army

55
Kevin Synnes on Instagram: "The original video... Husk lyd! :D for licensing / usage, please contact licensing@viralhog.com #duckarmy #viralhog #funny #biltema #kristiansand #friday #vacation #ducks…

Peaked at #2

Harry Styles cardigan DIY

55
I made myself a knock off of harry styles’ jw anderson cardigan lmao #fyp #foryou #foryoupage #harrystyles

Peaked at #8

Harry Styles Cardigan Challenge

55
Gracias mami lo amé🥺🖤#cardigan #harrystyles #sunflowervol6 #harrystylesmerch #fineline #tpwk #chile #fyp #foryou #onedirection #1d #harrystylesfa

$7.5K revenue

Lady Gaga's Oscars gloves

55
#LadyGaga gives us our first meme-worthy look at #Oscars2015. http://t.co/dmXccPy7Zr

Pennywise Dancing

55
it-movie

4 derivatives

Animals (2026 film)

53
سبب كافي يخليك تكره فلم ابن أفليك الجديد ANIMALS

Peaked at #1

Harlem Shake dance videos

53
FILTHY COMPILATION #6 - SMELL MY FINGERS

262K sold

Kawhi Leonard’s laugh

53
Some smiling and laughing from Kawhi Leonard during his introductory press conference with the Raptors.

Triangle Dance

53
TikTok video by @mjtrecer

7M views

Buss It Challenge

52
Erica Banks - Buss It [Official Music Video]

Peaked at #7

The Michelob Guy

52
No cell phone. Just a man watching Tiger with a Michelob Ultra.

250M impressions

Vibe Coding

52
Pieter Levels’ documented flight simulator experiment.

7.3M impressions

Cybertruck window reveal

51
When everything's going wrong but you still gotta finish your presentation #Cybertruck

Joker stairs

51
Joker's Stairway

10K derivatives

Angela Bassett Did the Thing

50
Ariana DeBose's rap, Doctor Who reunion, Lenny Rush's win and more! | Iconic 2023 BAFTA Moments

Bottle flipping challenge

50
Bottle flipping: the craze that's driving parents crazy

6.8M views

Jerusalema Dance Challenge

50
ORIGINAL: Jerusalema Dance Challenge - By Fenomenos do Semba

17M impressions

Roll Safe

50
When you piss her off on purpose, so she can say goodnight at 6pm and you can just play FIFA for the rest of the day in peace.

345.5K derivatives

Josh Wine Memes

49
I’m not gonna keep telling y’all to grow up and leave that Stella & Barefoot alone

207M impressions

Pedro Pascal Agent Whiskey Fancam

49
petitioning to be your fav pedro pascal editor #pedropascal #pedropascaledit #agentwhiskey #kingsman #dvcree

61.9M views

PS5 design parodies

49
Sony’s official PS5 console photo; the reveal was the precursor to the audience parodies.

The Woman in Me (audiobook)

49
The Woman in Me: Auditions - SNL

Peaked at #1

Bluesky surge

48
Bluesky’s generated share card for Emily’s Starter Pack.

3.5M users

Bottle Cap Challenge

48
farakicks on Instagram: "New Challenge with #farakickschallenge 😉! Sending a challenge @jasonstatham @thenotoriousmma @jcvd @jackiechan . Waiting for you video friends .🥋🔥 ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀…

13M impressions

$8,000 Blue Couch

48
got my dream couch for free🥹 #nyc #nycapartment

111.4M impressions

Movember’s first international expansion

48
Early Movember participants in the foundation’s retrospective photo collage

The Row’s No-Phone Fashion Show

48
You asked, I answered—what REALLY happens at fashion week?

Ushahidi’s Kenya crisis map

48
Ushahidi v0.1 SMS reporting and feedback workflow with map, reproduced in Ory Okolloh’s account

Yanny or Laurel

48

12.1M views

Bernie Sanders' mittens

47
TOPSHOT - Former presidential candidate, Senator Bernie Sanders sits...

$1.8M revenue

Birdie Sanders

47
People flip out over bird joining Bernie at the lectern.

Fruit Roll-Up Ice Cream

47
Reply to @joshmyfavourite Ice cream wrapped in fruit roll up 🤤 #eating #eatingshow #tiktokfood #mukbang #foodie #food #foryou #asmr #candy #fyp

Eyepatch-Gate

47
Gillette on Instagram: "Well this is awkward"

6.9M views

Lady Hale's spider brooch

47
@madpaduk @IanDunt It's on its way to Westminster.

6.5K sold

Laughing Michael Jordan

47
Let the memes begin. #LastDance

Pizza Rat

47
matt little on Instagram: "LINK IN BIO - Master Splinter headed off to feed #TMNT"

6 sold

Bad Hombres

46
Saturday Night Live - Season 42

134K derivatives

Bill Clinton Loves Balloons

46
BALLOONS! Tim Kaine & Bill Clinton join Hillary Clinton on stage - Democratic National Convention

Hugh Grant and Ashley Graham's Oscars interview

46
Lmao Hugh Grant appears to be shocked they are asking him questions during an interview wow what a dick #oscars

17.8M views

iOS 14 home-screen customization

46
Reply to @an.elementopqrs #ios14 #ios14update #iphonetricks #iphonehack #ios14homescreen #learnontiktok

6.2M impressions

My Name Is Lewis

46
I dont know who voiced this halloween decoration at Target but i hope they got paid a lot of money to do it #halloween #halloweendecor #target #targethalloween #spookyseason

Nicole Kidman’s Vanity Fair Hollywood Cover

46
VANITY FAIR on Instagram: "Presenting our 28th annual Hollywood Issue, starring Academy Award nominee @NicoleKidman. The ‘Being the Ricardos’ star has held the keys to Hollywood for decades, and her…

Say So dance

46
and here’s the dance🤪🥰 and THANK YOU FOR 10 MILLION HEARTS OMG THAT’S CRAZY

Slickback levitating dance

46
한국원탑#slipback

Wellerman ShantyTok

46
The Wellerman. #seashanty #sea #shanty #viral #singing #acoustic #pirate #new #original #fyp #foryou #foryoupage #singer #scottishsinger #scottish

9.8M views

Korok Torture

45
Ladies and gentlemen, I present you the Korok Rotisserie machine. #ZeldaTearsOfKingdom

13.2M impressions

Meryl Streep Shouting Lyrics

45
50 Cent: what up blood? what up cuz? what up blood? what up ... Me: GAAAAANGSTAAAAAAA

Running Man Challenge

45
kevsoze on Instagram: "#RunningmanChallenge 😂 By @kevsoze"

30M impressions

Ashley Boggs's Urban Skin Rx testimonial

44
Urban Skin Rx Even Tone Cleansing Bar jar.

$30M revenue

Kia KN Car search meme

44
the new kia logo is so unreadable that at least 30k people a month search for the "KN car" ever since its debut

Prattkeeping

44
We are recreating Chris Pratt's raptor control from #JurassicWorld - with our Southern White Rhinos! http://t.co/ntnm1UsibJ

82 derivatives

Remove the new Snapchat Update

44
1,248,801 people signed and won this petition

Bald eagle rescue selfie

43
Canadian brothers free trapped bald eagle, take selfie with it

The Great Lock-In of 2025

43
Ts was legendary take me back😭 #fyp #typeshyt #shmeat27

5.8M views

Lady Gaga’s Grammys stare

43
cue. the. memes. @ladygaga #GRAMMYs @RecordingAcad

Tonga's Shirtless Olympic Flag Bearer

43
OLY-2016-RIO-OPENING-DELEGATION

608.7K impressions

Ratatouille: The TikTok Musical

43
A love ballad #remy #rat #ratatoille #disney #wdw #disneyworld #ratlove #ratlife #rats #Alphets #StanleyCup #CanYouWorkIt

$2M revenue

Aerie crossover leggings

42
Yes queen give us nothing (dc: @rianneneill)

3M impressions

Dancing Theresa May / Maybot

42
[WATCH]: Prime Minister #TheresaMay at ID Mkhize Senior Secondary in Gugulethu, Cape Town. @SABCNewsOnline @SAgovnews @KhayaJames @UbuntuRadioZA @PresidencyZA @DBE_SA

This Tomato Is So Loewe

42
This tomato is so Loewe I can’t explain it

4.1M views

M7Challenge

42
The #M7Challenge @HiledMPrince @deotiba

Melania Trump's hand swat

42
LOL! Melania in Tel Aviv is as MISERABLE, as Melania in the U.S. Watch her push away the CREEP's hand. PRICELESS😂😂😂This guy is DISGUSTING!

Starfield Potato Physics

42
Starfield vs Skyrim vs Oblivion - 10.000 Objects Physics Comparison and Skyrim lost

Edie Parker Burn Bag Unboxing

41
Replying to @vintagechanelgirl4 the coolest party trick i’ll ever have #lighterbag #bagwithalighter #luxurytiktok #fashiontiktok #tiktokfashion #clutch #designerbag #luxurybag #luxuryunboxing…

Heat Waves (fan fiction)

41
Minecraft YouTubers at VidCon 2023.

1.2M views

Kendrick Lamar’s Celine Super Bowl Jeans

41
TikTok video by @_morganelise_h

3.4M views

Let Me Solo Her

41
Thank you @BandaiNamcoUS and @ELDENRING for giving me this gift and congratulating me for being #LetMeSoloHer . I can still remember my first experience with the soulsborne series and almost…

300K views

Cats vs. Cucumbers

40
きゅうりにびっくりする猫その2

Dame Tu Cosita Challenge

40
Dame Tu Cosita Challenge

2.7M views

Maryam Moshiri's BBC middle-finger clip

40
Been a while since a middle finger gesture made it on to BBC News...

6.9M impressions

Nancy Pelosi Clapping

40
Here’s that applause you so desperately need, boo.

Pokémon x Van Gogh Museum

40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

Rihanna’s Grammy Dress

40
Rihanna looking like the pink cupcake doll from my 80s childhood http://t.co/l6gHJegvYB

Lady Gaga and Bradley Cooper’s Shallow Oscars performance

40
Lady Gaga, Bradley Cooper - Shallow (From A Star Is Born/Live From The Oscars)

Apple Vision Pro in public

39
Think different. #applevisionpro

87.2M impressions

Blinding Lights Challenge

39
Excited to say our #blindinglightschallenge will be on @fortnite very soon!! Thank you everyone for making this dance go viral!! ❤️❤️

1M derivatives

BMW heated seats: microtransaction hell

39
Me in my BMW in the winter after refusing to pay $18 a month for heated seats

Boots and a Slick Back Bun

39
Boots and a slick back bun @Ellie Lord @Amelia Gregorian #bootsandaslickbackbun #girlhood #cowboybootsandablowie #sambasandalittleredbag

12M impressions

Give It Up to Me dance challenge

39
DC: me💃🏼

Peaked at #3

Kevin James Smirking Meme

39
me after 1 double rum and diet

Peaked at #1

Klarna and DoorDash’s burrito financing memes

39
They're doing the meme.

Patti LaBelle sweet potato pies

39
Current Walmart packaging for Patti LaBelle’s sweet potato pie; this image is not the 2015 launch packaging.

10M views

She-Hulk and Megan Thee Stallion Twerking

39
She-Hulk Twerking With Megan Thee Stallion | Know Your Meme

14.2M impressions

Andrew Garfield's awkward Oscars smile

38
NOBODY FUCKING MOVIE

8M impressions

The $1 Chevrolet Chatbot

38
I just bought a 2024 Chevy Tahoe for $1.

20.3M impressions

The Fleabag Jumpsuit

38
Love’s black backless Fleabag jumpsuit with a keyhole front and wide legs.

500 sold

Mocking SpongeBob

38
@drew_wood16 IvE sEeN aLmOsT eVeRy EpIsOdE sO iF u ReSpOnD wItH tHe MoCkInG sPoNgEbOb MeMe ThAt WoUlD mAkE mY lIfE tHaNkS sO mUcH

Peaked at #5

Starbucks x Stanley Winter Pink Quencher

38
shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

38 sold

Diesel B-Berny belt-skirt reveal

37
looks good on camera tho 🥲 #dieselskirt #diesel #dieselfw22

5M views

Dramatic Chipmunk

37
Dramatic Look

Ludicrously capacious Burberry bag

37
imagine you’re watching the Succession premiere and you realize you have this bag in your closet

11M impressions

Prada Kolhapuri sandals debate

37
Luxury brand Prada sells traditonal Kolhapuri chappals for Rs...

The Dress

37

3K sold

Chrissy Teigen’s Cry Face

36
Just some casual @chrissyteigen action #EWGlobes #GoldenGlobes http://t.co/wq7qNs4zYW

David After Dentist

36

140M views

The Great Meme Reset of 2026

36
Lessons in Meme Culture’s thumbnail showed Ugandan Knuckles under the words GREAT RESET.

Kirby's Mouthful Mode

36
new kirby game

Michel&Amazonka’s Mongolia Olympic Uniforms

36
Michel&Amazonka on Instagram: "Unveiling Team Mongolia uniforms for 2024 Paris Olympics Opening and Closing ceremony Creative Director : @a.bignuut Photo: @nima_pht Model: @t.suee Make up:…

2M views

Rami Malek’s awkward Nicole Kidman greeting

36
76th Annual Golden Globe Awards - Show

Stanley Target Galentine's Collection

36
😀 #stanleycup #target #fyp

10 sold

Supalonely Dance

36
not my usual content but this song was too catchy to not make a dance to LMAO🥺🥺 try it and tag me !! #foryou #foryour #foryoupage #foryourpage

Bejeweled dance

35
TikTok video by @mikaelarellano

10M views

Benedict Cumberbatch’s Vanity Fair Swan Bath

35
Oscar nominee and #ThePowerOfTheDog star Benedict Cumberbatch isn’t afraid to poke industry Goliaths: “If I’m in the belly of the beast, then surely I can start asking questions of it.” 🔗:

DLSS 5 Off / DLSS 5 On

35
Among Us 🎂 (@amongus.innersloth.com)

Orange Peel Theory

35
the orange peel theory explained🍊👩🏻‍❤️‍👨🏼 #relationships #orangepeeltheory #relationshiptips #greenflags #bidsforattention #healthylove #relationshipadvice

2.5M views

Balenciaga Pope

34
Pope-annotated-main-image

Forspoken Trailer Parodies

34
so let me get this straight

HillmanTok University

34
Welcome to Intro to African-American Studies Spring 2025!

4.4M views

Invisible Eyeliner

34
Transparent liner??! Yes! #graphicliner #editorialmakeup #simplemakeup

Abercrombie corset maxi dress review chain

33
TikTok video by @oliviaamcdowell

Cannibal Dance

33
@ya.girl.bri.bri97

5M derivatives

Red Nail Theory

33
Reply to @meganandliz @tinx @serenakerrigan care to comment on this

13K derivatives

Usher’s Tiny Desk “Watch This”

33
Her: Don’t go out there entertaining these other hoes. Me:

Dasha Nekrasova Donghua Jinlong glycine parody

32
Why is Donghua Jinlong's Industrial grade glycine of high quality? #dasha #glycine #decarbonizers

Entanglement

32
39M views · 622K reactions | Jada and Will address the recent headlines and share their journey of finding peace through pain. | Red Table Talk

Peaked at #7

Running through fields of wheat

32
What is the naughtiest thing Theresa May has ever done?

Stanley x Wicked tumblers

32
People went crazy over the Wicked Stanleys#maurmi #funnygranny #wickedstanley #target #wicked @maurmi10 @S A V A G E G R A N T

4M views

Jonathan Bailey’s The Row Flip-Flops

31
WHAT ARE THOSE SHOES JONATHAN STUART BAILEY

5.2K views

Shawn Oakman Cotton Bowl photo

31
For breakfast this morning Shawn Oakman had 3 human beings and a honeybun http://t.co/ZzncEeKr41

ALS Ice Bucket Challenge

30
Doing the ALS Ice Bucket Challenge

Doge

30

Holy airball slideshows

30
Perfect Corp.’s tutorial showed Alianna Thiam’s three-slide Akon reveal.

Maps Dance

30
TKE BATHROOM GOT THE VIBESS WAITTTTTTT #maps #fyp #hunterdontbemadatme

30.4K derivatives

Renegade Dance

30
best-tiktok-dance

Distracted Boyfriend

29

Hot Girl Walk

29
#greenscreen literally my best glow up advice in 45s follow if you wanna hear my whole journey #advice

Peaked at #1

#PopeBars

29
"don't even come at me homie cos you soft B, and I might just nail your girl cos you crossed me"

Stadium Pulse

29
Violently hungover for the morning tee time. Would def call this a hostile environment

Cuff It dance challenge

28
@ogpartyhardy26

25 derivatives

Evil Kermit

28
What Had Happened Was: 11/15/16 - Andscape

2.3M impressions

The Game Awards Flute Guy

28
The real MVP of the #TheGameAwards was flute guy

1M impressions

Hide the Pain Harold

28

Bath & Body Works Snowed In candle controversy

27
Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️

19.9K views

Carrier Plant-Move Announcement Video

27
I am the only one who can fix this. Very sad. Will not happen under my watch! #MakeAmericaGreatAgain

Grumpy Cat

25

1.5M views

Jay's Virtual Pub Quiz

25
Jay Flynn: from homelessness to his Virtual Pub Quiz

Caitlin Phillimore’s Uniqlo bag video

24

59M views

Yeezy Gap’s construction-bag display photo

23
This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to…

Out West Challenge

22
The Star

Silent walking

21
my favorite health “hack” is a morning walk even if it’s only for a few minutes 🚶🏼‍♀️silent walks are the best if you can do them 🫣

500K views

Bad Luck Brian

20

$15K revenue

Geocaching: first cache and replication

20
Participants at the first Geocaching Event in Austin, March 24, 2001. Early-replication photograph from 2001 republished in a 2016 official retrospective; not the first cache.

Rice Bucket Challenge

20
Rice donation and rice bucket pictured in contemporary 2014 challenge coverage

Logan Moffitt’s cucumber salads

15

Success Kid

15

Emily Mariko’s salmon rice bowl

13

Linux’s announcement and contributor response

10

Ni Una Menos: the first mass mobilization

10

Sol de Janeiro Delícia Drench Body Butter

9
Violet jar of Sol de Janeiro Delícia Drench Body Butter

Baked feta pasta

0

Lather Against Ebola

0

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Seeded viral campaigns493marketing stunts87Paid campaigns that went viral22