Spread Certificate · No. HIS-01373
This certifies how far it spread
Michael Phelps vs. a shark
Discovery Channel ·July 2017 ·seeded onTVthenPressYouTubeXFacebookOpen web
Spread Score
41
Notable
Verified independently
Verified
159.1M impressions
Estimated TV promo exposures, July 17–23; includes repeated ads
Broadcasting & Cable / iSpot.tv
Verified
$901.5K
Estimated in-network promo value, July 17–23; not cash spend
Broadcasting & Cable / iSpot.tv
Verified
1 day
Seed to observed peak, Jul 23 ’17 to Jul 24 ’17
Verified
6 platforms
Started on TV
Claimed, not audited
Claimed
5M
US average programme audience, lower bound, live plus 72-hour catch-up
Per Deadline
Claimed
2.7M
US adults 25–54 audience; overlapping subset of the total
Per TheWrap
Claimed
445K
Canadian average premiere audience; preliminary Numeris data
Per Bell Media / Discovery Canada