Michael Phelps vs. a shark
Campaign · 2017 · Notable
Discovery’s shark special averaged over 5 million US viewers including 72-hour catch-up.
mack
@Huenke · Jul 24, 2017
Michael Phelps not PHYSICALLY racing a shark but still having a tv special is equal to having a meeting when it coulda been an email :/
Gary Parrish
@GaryParrishCBS · Jul 24, 2017
Turns out “Michael Phelps races a shark” was really just “Michael Phelps swims alone and then compares his time to a shark’s time.”
T.R. Morley
@TheRealMorley · Jul 24, 2017
So it turns out Michael Phelps is only racing a simulation of a shark. If he wins, next week he goes up against Mario Kart. #SharkWeek
Shark Week
@SharkWeek · Jul 24, 2017
The moment of glory for #TeamShark!!! #PhelpsVsShark #SharkWeek
Spread Score
How it worksNumbers
- Estimated TV promo exposures, July 17–23; includes repeated ads
- 159.1M
- As of Jul 23, 2017 · TV · Broadcasting & Cable / iSpot.tv
- Seed to observed peak
- 1 day
- Jul 23 ’17 to Jul 24 ’17
- Platforms
- 6
- Started on TV
- Origin
- Mixed
- Sports
How it spread
Trace the originDiscovery aired Phelps versus a simulated shark, then Twitter complaints reached press and CNN. Reports put its US audience above five million with catch-up. GDELT news counts peaked on July 24 within the measured window.
Observed peak within the documented measurement window; not an all-time maximum.
13 more events on this chart
Join free to see themTimeline (16)
June 2017
Discovery Channel precursor · Jun 15 ’17
Discovery announced Phelps vs. Shark for its Shark Week opening night.[1]
July 2017
Nat Geo WILD / Ryan Lochte precursor · Jul 6 ’17
Nat Geo WILD promoted rival SharkFest with Ryan Lochte joking about being second best.[4]
Join free to see the other 13 events and the full chart. Free, on every case.
Spread the same way
New cases, every week
How the next thing spread, the week it does.