Spread Certificate · No. HIS-00390
This certifies how far it spread
Pop-Tarts: The First Edible Mascot
Pop-Tarts (Kellanova) ·December 2023 ·seeded onXthenPressOpen webTVRedditGroup chatsInstagramRetail
Spread Score
43
Notable
Verified independently
Verified
13K
My Hero remix likes, live X embed lookup on 2026-10-13
X public embed / Nick Castillo
Verified
104
Seed likes, live X embed lookup on 2026-10-13
X public embed / Noah Fleischman
Verified
Week of Dec 29, 2023
Peak date, Dec 28 ’23 to Week of Dec 29, 2023
Verified
8 platforms
Started on X
Claimed, not audited
Claimed
4B impressions
Campaign impressions, brand claim; not unique people
Per Kellanova (via PR Newswire)
Claimed
21M sold
Additional pastries, agency claim; eight weeks after versus before
Per Weber Shandwick
Claimed
80%
Mascot share of bowl coverage, brand claim
Per Kellanova (via PR Newswire)