Pop-Tarts: The First Edible Mascot
Campaign · 2023 · Notable
Its agency claimed 21 million more pastries sold after the televised mascot sacrifice.
Nick Castillo
@Nick_Castillo74 · Dec 29, 2023
Pop Tart Mascot meeting his demise but set to My Hero by Foo Fighters. #PopTartsBowl
Spread Score
How it worksNumbers
- Campaign impressions, brand claim; not unique people
- 4B
- As of Jun 21, 2024 · Self-reported · Kellanova (via PR Newswire)
- Peak date
- Week of Dec 29, 2023
- Dec 28 ’23 to Week of Dec 29, 2023
- Platforms
- 8
- Started on X
- Origin
- Stunt
- Food & beverage
How it spread
Trace the originPop-Tarts staged a mascot debut and toaster finale at its sponsored bowl. Unaffiliated clips became remixes and religious and workplace memes on X and Reddit. Press covered the reaction, and the brand later sold a mascot costume and staged Strawberry’s return.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
November 2023
Pop-Tarts precursor · Nov 27 ’23
Pop-Tarts announced that the winning bowl team would eat a pastry version of its mascot.[1]
December 2023
Allrecipes precursor · Dec 13 ’23
Allrecipes covered Prop-Tarts, inviting fans to predict bowl moments involving the mascot to win pastries.[21]
CNN News Central precursor · Dec 27 ’23
CNN anchors discussed the announced edible mascot and asked how the team would eat it.[2]
Spread the same way
New cases, every week
How the next thing spread, the week it does.