Spread Certificate · No. HIS-00467

This certifies how far it spread
Purina Puppy Chow ·May 2015 ·seeded onYouTubethenOpen webPress
Spread Score
24
Niche
#1
Unruly monthly sharing chart, June 2015
HORIZONT
#2
Unruly pre-Cannes sharing chart, eligible ads since March 2015
HORIZONT
Jun 2015
Peak date, May 29 ’15 to Jun 2015
3 platforms
Started on YouTube
75M
Original film, Purina’s cross-platform view claim
Per PRNEWS / Wendy Vlieks, Purina
2.8M
Original film, Purina’s social-share claim
Per PRNEWS / Wendy Vlieks, Purina
99.6%
Original film, YouTube like/dislike ratio claimed by Purina
Per PRNEWS / Wendy Vlieks, Purina