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Library/Campaign/Purina: Puppyhood
Grade B19 sourcesHIS-00467

Purina: Puppyhood

Campaign · 2015 · Niche

24Editable slideCertificate

Purina’s paid BuzzFeed film topped June’s ad-sharing chart with over 2.6 million shares.

Original · BuzzFeed Motion Pictures / Purina Puppy Chow
Puppyhood
BuzzFeedVideo on YouTube
Puppyhood
BuzzFeed / Purina Puppy Chow Brand Publisher
BuzzFeed Ad For Purina #3 Most Viral Ad Of The Year
Nick Fabiano / LinkedIn
Puppy Love Finds New Meaning In The Upcoming Amazon Freevee Original Film, Starring Lucy Hale And Grant Gustin, Premiering August 18
BuzzFeedPress / Amazon Freevee and BuzzFeed Studios
Purina turns pet research into content with 'Puppyhood'
Digiday
Puppyhood Video is 3.5 Minutes of Pure Love - If It's Hip, It's Here
If It's Hip, It's Here
Puppy Love: Inside Purina's Ambitious New Content Play - Contently
Contently / The Content Strategist

Spread Score

How it works
ReachNo data yetContagion20Breadth10Velocity65Longevity724

Numbers

Peak date
Jun 2015
May 29 ’15 to Jun 2015
Platforms
3
Started on YouTube
Origin
Mixed
Food & beverage

Mechanics

  • Press loopPrimary
  • Platform jump
  • Controversy

How it spread

Trace the origin

Purina paid BuzzFeed to publish a film about a man and his puppy. Unruly tracked shares across Facebook, Twitter and blogs, and it led June’s ad-sharing chart. Purina seeded follow-ups through Huffington Post; the series later inspired the feature Puppy Love.

Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’15MayJulSepNovJan ’16MarJulApr ’18Jan ’20Oct ’21Jul ’23NovPeakOpen webYouTubePress
Open webYouTubePress

12 more events on this chart

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Timeline (15)

  1. May 2015

    Purina / Night Agency precursor · May 22 ’15

    Purina had launched a puppy-care website built by Night Agency before the film appeared.[1][2]

    Purina turns pet research into content with 'Puppyhood'
    Open the first post ↗

  2. Purina Puppy Chow / BuzzFeed seed · May 29 ’15

    Purina published Puppyhood as a BuzzFeed paid post embedding the original YouTube film.[3]

    Puppyhood

  3. TheBlaze platform jump · May 29 ’15

    TheBlaze covered the ad’s online spread on its release day.[4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 8 numbers
  2. 2026-10-14Peak date 2015-05-31 → 2015-06-01 · Added 2 events · Revised 12 events · Added 5 sources · Archived 9 sources · Added 7 numbers · Revised 5 numbers · Added 1 series · Mechanics revised · Summary rewritten · Read rewritten · Score 51 → 24
  3. 2026-10-13Added: 12 events, 13 sources · Score 51
Origin
Mixed
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

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40M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’15MayJulSepNovJan ’16MarJulApr ’18Jan ’20Oct ’21Jul ’23NovPeakOpen webYouTubePress
Open webYouTubePress

12 more events on this chart

Join free to see them

  1. May 2015

    Purina / Night Agency precursor · May 22 ’15

    Purina had launched a puppy-care website built by Night Agency before the film appeared.[1][2]

    Purina turns pet research into content with 'Puppyhood'
    Open the first post ↗

  2. Purina Puppy Chow / BuzzFeed seed · May 29 ’15

    Purina published Puppyhood as a BuzzFeed paid post embedding the original YouTube film.[3]

    Puppyhood

  3. TheBlaze platform jump · May 29 ’15

    TheBlaze covered the ad’s online spread on its release day.[4]

  1. peak · Jun 2015

  2. platform jump · Jun 1 ’15

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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