Spread Certificate · No. HIS-00806
This certifies how far it spread
Rare Beauty Rare Eau de Parfum
Rare Beauty / Selena Gomez ·July 2025 ·seeded onRedditthenPressAudioRetailOpen webTikTokApp stores
Spread Score
34
Niche
Verified independently
Verified
#20
Sephora year-to-date fragrance sales rank, reported October 8
Beauty Independent
Verified
Week of Aug 10, 2025
Peak date, Jul 28 ’25 to Week of Aug 10, 2025
Verified
7 platforms
Started on Reddit
Claimed, not audited
Claimed
1B–1.6B impressions
LA launch potential reach, differing vendor estimates; not unique users
Per Impulse
Claimed
1.2M impressions
Paris launch impressions, agency claim; period undisclosed
Per Gradient
Claimed
$84M
LA launch advertising value equivalency, agency claim; not revenue
Per Gradient