Rare Beauty Rare Eau de Parfum
Product · 2025 · Niche
An accessible perfume bottle drew disability advocates; its scent ranked 20th at Sephora.
Spread Score
How it worksNumbers
- LA launch potential reach, differing vendor estimates; not unique users
- 1B–1.6B
- As of Oct 15, 2026 · Self-reported · Impulse
- Peak date
- Week of Aug 10, 2025
- Jul 28 ’25 to Week of Aug 10, 2025
- Platforms
- 7
- Started on Reddit
- Origin
- Mixed
- Beauty & personal care
How it spread
Trace the originReddit users discussed the bottle before retail launch. Gifted TikTok demonstrations and press coverage carried its accessibility story alongside celebrity promotion and scented billboards. Beauty Independent later reported a 20th-place Sephora sales ranking.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
July 2025
u/stochasticityfound seed · Jul 28 ’25
An r/eds user shared the bottle design and said fragrance intolerance prevented them from buying it.[1]
u/moonlightinwinters platform jump · Jul 29 ’25
The bottle reached r/popculturechat, where commenters discussed universal design and the curb cut effect.[2]
Allure press · Jul 29 ’25
Allure published an advance review and Gomez’s account of testing bottle prototypes with certified hand therapists.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.