Razor scooter craze

2 outlets

National press, from Los Angeles Times and WIRED

By end of 2000

Milestone date, Jul 1999 to By end of 2000

3 platforms

Started on Retail

$70M

Sharper Image Razor sales, FY2000; includes channel rows below

Per Sharper Image Corporation / U.S. Securities and Exchange Commission

5M sold

Calendar 2000 sales; PR campaign team's claim

Per Razor's PR campaign team (award entry published by PRovoke Media)

$48.1M

FY2000 Razor store sales; subset of Sharper Image total

Per Sharper Image Corporation / U.S. Securities and Exchange Commission