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Library/Product/Razor scooter craze
Grade B17 sourcesHIS-01647

Razor scooter craze

Product · 1999 · Niche

33Editable slideCertificate

Razor's PR team reported 5 million scooter sales during the US craze.

Razor A Model 1st generation
丁 / CC BY-SA 3.0 / Wikimedia Commons
A Kick Scooter in Red
Razor USA (US distributor); JD Corporation (manufacturer)

Spread Score

How it works
ReachNo data yetContagion35Breadth30VelocityNo data yetLongevityNo data yet33

Numbers

Milestone date
By end of 2000
Jul 1999 to By end of 2000
Platforms
3
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Visible in usePrimary
  • Identity badge
  • Sell-out loop
  • Dupe economy
  • Controversy

How it spread

Trace the origin

Sharper Image sold the folding Razor in 1999. Retailers sold out; TV advertising and arranged celebrity placements followed. Razor’s PR team reported 5 million sales in 2000. Sharper Image later reported a collapse in Razor revenue.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Sep ’98Aug ’99Jun ’00OctFeb ’01Jul ’02Dec ’04Nov ’08Oct ’12Sep ’16Aug ’20RetailPressTV
RetailPressTV

9 more events on this chart

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Timeline (12)

  1. July 1999

    The Sharper Image seed · Jul 1999

    Sharper Image introduced the folding aluminum Razor scooter in July.[1]

    A Kick Scooter in Red
    Open the first post ↗

  2. May 2000

    New York shoppers commercial · May 15 ’00

    Observer reported sell-outs at all three Manhattan Sharper Image stores.[2]

  3. June 2000

    Razor USA owner response · Jun 2000

    Razor USA formed as a North American scooter sales and marketing company.[3][4]

  1. backlash · Sep 5 ’00

  2. commercial · Sep 11 ’00

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
US
Reported figure
—
Evidence
Grade B

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