Sheep a Sheep
Game · 2022
A game display counted 26 million daily challengers as Sheep a Sheep spread in China.
Spread Score
How it worksNumbers
- Douyin game topic plays by Sep 28
- 11.98B
- As of Sep 28, 2022 · TikTok · Yicai
- Observed peak date
- Sep 19 ’22
- By end of Jul 2022 to Sep 19 ’22
- Platforms
- 5
- Started on TikTok
- Origin
- Mixed
- Gaming
How it spread
Trace the originSheep a Sheep launched on Douyin before spreading across WeChat and Weibo. Paid creator promotion preceded a surge in challenges, discussion and videos.
Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
Timeline (10)
July 2022
Beijing Jianyou Technology seed · By end of Jul 2022
Sheep a Sheep first launched on Douyin in late July, according to Yicai.[1]
September 2022
Jianyou Technology owner response · Sep 8 ’22
A paid creator promotion task appeared on Douyin’s Xingtu platform.[2]
Weibo users platform jump · Sep 13 ’22
The game reached the top of Weibo trending searches.[3]
Join free to see why it worked and the other 7 events. Free, on every case.
Spread the same way
Do this
- 1Make social sharing part of the game loop.
Every number (7)
- WeChat daily challenge participants, Sep 13 (game display)“9 月 13 日有 550 余万用户参与了”5.5M[3]
Press (4 outlets)
- Sep 15, 202246 days in
TechNode · Sheep-based elimination game on WeChat goes viral on Chinese social media
You’ve seen 1 of 3 steps, 1 of 7 numbers and 1 of 4 outlets. Pro opens the rest, with all 11 sources.