Spread Certificate · No. HIS-00811
This certifies how far it spread
Lana Del Rey for Skims Valentine’s Day
SKIMS ·January 2024 ·seeded onInstagramthenPressXRedditOpen web
Spread Score
31
Niche
Verified independently
Verified
200K
YouTube BTS clip, historical single-post view snapshot
PinkNews
Verified
3 outlets
National press, from Variety and Madame Figaro / Le Figaro
Verified
Week of Jan 18, 2024
Peak date, Jan 18 ’24 to Week of Jan 18, 2024
Verified
5 platforms
Started on Instagram
Claimed, not audited
Claimed
$13.7M
Vendor-estimated campaign MIV, first four days
Per WWD
Claimed
$4M
Vendor-estimated Instagram placement MIV, lower bound
Per WWD