Lana Del Rey for Skims Valentine’s Day
Campaign · 2024 · Niche
Launchmetrics valued the campaign’s first four days of publicity at $13.7 million.
JOÃO
@joaozzviana · Jan 18, 2024
i fainted !!!!!!! i’m speechless. she’s the hottest woman in the world !!!! ❤️🔥❤️🔥❤️🔥
Culto Pop
@Culto_Pop · Jan 18, 2024
Honestly obssesed with this photoshoot. I Couldn't help but design something: etsy.me/3U5SG8A I hope you like it :)
Spread Score
How it worksNumbers
- Peak date
- Week of Jan 18, 2024
- Jan 18 ’24 to Week of Jan 18, 2024
- Platforms
- 5
- Started on Instagram
- Origin
- Mixed
- Fashion & accessories
How it spread
Trace the originSkims released Del Rey’s Valentine’s creative on Instagram. Contracted celebrity posts ran alongside X replies, Reddit discussion and fan merchandise. Launchmetrics estimated $13.7 million in publicity value; the shop later opened with reported website problems.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
January 2024
Coachella precursor · Jan 16 ’24
Coachella announced Del Rey as a headliner two days before the Skims campaign appeared.[6]
SKIMS seed · Jan 18 ’24
Skims posted Del Rey in a blue teddy inside a heart-shaped box for its Valentine’s Shop.[1]
Vogue press · Jan 18 ’24
Vogue published a launch interview in which Del Rey described how Skims approached her.[5]
Spread the same way
New cases, every week
How the next thing spread, the week it does.