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Library/Campaign/Specsavers: The Misheard Version/Certificate

Spread Certificate · No. HIS-00374

Rick Astley playing guitar in the studio, from Tangerine’s campaign case study.

This certifies how far it spread

Specsavers: The Misheard Version

Specsavers; Rick Astley (performer); Golin and Tangerine (agencies) ·October 2023 ·seeded onXthenRedditPressOpen webAudio

Spread Score

28

Niche

Verified independently

Verified

Week of Oct 24, 2023

Milestone date, Oct 23 ’23 to Week of Oct 24, 2023

Verified

5 platforms

Started on X

Claimed, not audited

Claimed

20M

Social plays at eight hours, award-entry claim; scope disputed

Per D&AD / Golin award entry

Claimed

11M

TikTok teaser views at 24 hours, agency claim; seed only

Per Tangerine

Claimed

7M

TikTok teaser views at 12 hours, agency claim; seed only

Per Alex Wood, Golin campaign creative lead, on LinkedIn

Issued Oct 13, 2026 · Spread Score v1.2 provisional · 20 sources

howitspread.com/id/HIS-00374

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<a href="https://howitspread.com/id/HIS-00374"><img src="https://howitspread.com/badge/HIS-00374.svg" alt="Spread Score 28, Niche, verified by How It Spread" height="40"></a>

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