Specsavers: The Misheard Version
Campaign · 2023 · Niche
Specsavers reported a 66% rise in hearing-test bookings after Astley sang wrong lyrics.
Spread Score
How it worksNumbers
- Hearing-test booking increase
- 66%
- Campaign claim · Comparison period undisclosed · Self-reported · Golin
- Milestone date
- Week of Oct 24, 2023
- Oct 23 ’23 to Week of Oct 24, 2023
- Platforms
- 5
- Started on X
- Origin
- Mixed
- Health & fitness
How it spread
Trace the originRick Astley posted a wrong-lyrics teaser before Specsavers revealed its hearing campaign. Reddit users discussed the changed lyrics, while press led with his first hearing aids. Golin reported a 66% increase in hearing-test bookings; the campaign later won two Cannes Grands Prix.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
11 more events on this chart
Join free to see themTimeline (14)
October 2023
Rick Astley seed · Oct 23 ’23
Rick Astley posted the altered-song teaser with an advertising disclosure on X.[1]
u/parishiltonsfemur / r/popculturechat platform jump · Oct 23 ’23
A Reddit user reposted Astley’s TikTok teaser, and commenters discussed confusion over its changed lyrics.[2]
The Standard / Press Association press · Oct 23 ’23
The Standard led with Astley’s disclosure that he had been fitted with his first hearing aids.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.