Stray
Game · 2022 · Notable
Stray hit 62,963 Steam players at launch as videos of cats watching it spread.
Spread Score
How it worksNumbers
- All-time peak concurrent players on Steam
- 63K
- As of Jul 19, 2022 · SteamDB
- Peak date
- Week of Jul 20, 2022
- Jul 19 ’22 to Week of Jul 20, 2022
- Platforms
- 8
- Started on App stores
- Origin
- Seeded
- Gaming
How it spread
Trace the originStray, a game about a cat, was released on July 19, 2022, and peaked at 62,963 concurrent Steam players that day. Posts of real cats watching it spread on X, TikTok, Reddit and Facebook, and Sony later ran a #StrayReactions campaign.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
July 2022
Annapurna precursor · Jul 2022
Ahead of the game's launch, Annapurna gifted copies of the game to an animal shelter.[10]
Cats Watching Stray (@CatsWatchStray) precursor · Jul 17 ’22
The X account Cats Watching Stray posted before the game's release, in a post GameSpot later embedded.[3]
Charles Villanueva precursor · Jul 18 ’22
Reviewer Charles Villanueva posted his cat's reaction to Stray: "my cat's review is the only one that matters".[2]
Changelogupdated Oct 16 ’26
- Revised 1 event
- Added: 16 events, 14 sources · Score 56
Spread the same way
New cases, every week
How the next thing spread, the week it does.