How It Spread
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Mechanics/Market/Dupe economy
3 cases

Dupe economy

Copycats, dupes and fakes spread the form beyond the original.

Tagged when: Named competitor or fake versions reported by press.

Dubai chocolate

TikTok · 2023

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Labubu

Instagram · 2024

64
THE MONSTERS BIG INTO ENERGY Series

$5.38B revenue

Wordle

Open web · 2021

63
Wordle #196 solved in four guesses: the green, yellow and grey grid

2M players

Resale marketSell-out loopPairingNewsjackingMascot personaUnhinged voiceRevival

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