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Library/Book/17776: What Football Will Look Like in the Future
Grade B24 sourcesHIS-00002

17776: What Football Will Look Like in the Future

Book · 2017 · Niche

35Editable slideCertificate

A football fiction serial drew 700,000 unique visitors in two weeks.

Jon Bois

@jon_bois · Jul 19, 2017

over the last two weeks, 17776 got four million pageviews and 700,000 unique visitors. people stuck around for an average of 11 minutes

1.5K25
Post · @jon_bois on X
17776cast
17776cast / Apple Podcasts
17776: What Football Will Look Like in the Future: cover art
Wikipedia (non-free, fair use)
Carl Engle-Laird (@englelaird.bsky.social)
Carl Engle-Laird / Bluesky
You Don't Know It Yet, But You're Reading a Hilarious Sci-Fi Short Story - Reactor
Tor.com / Reactor
This SB Nation story has everything: Robots, football and 2.3 million pageviews - Poynter
Poynter

Spread Score

How it works
Reach13ContagionNo data yetBreadth80Velocity30Longevity2235

Numbers

Tumblr reblogs of the discussion post; live counter
2K
As of Oct 13, 2026 · Open web · Tumblr / ever-so-slightly-monstrous
Seed to peak
4 days
Jul 5 ’17 to Jul 9 ’17
Platforms
6
Started on Open web
Origin
Seeded
Media & publishing

Mechanics

  • Daily ritual
  • Platform jumpPrimary
  • Identity badge
  • Transgression
  • Press loop
  • Response chain

How it spread

Trace the origin

Jon Bois’s SB Nation serial drew Tumblr discussion and national press coverage. He reported 700,000 visitors in two weeks. Readers later found it through a YouTube essay, made fan games and posted fan fiction; Secret Base released a sequel and shirts.

Wikipedia views · Google searchesFeb ’17JulAugDecNov ’18Feb ’20OctJun ’22Feb ’24Aug ’25Jul ’26PeakOpen webPressAudioXYouTubeThreads
Open webPressAudioXYouTubeThreads

15 more events on this chart

Join free to see them

Timeline (18)

  1. July 2017

    Jon Bois seed · Jul 5 ’17

    Jon Bois published the opening of 17776 on SB Nation.[1]

    Open the first post ↗

  2. Tor.com platform jump · Jul 6 ’17

    Tor.com introduced the story to science-fiction readers.[2]

    You Don't Know It Yet, But You're Reading a Hilarious Sci-Fi Short Story - Reactor

  3. Jason Kottke platform jump · Jul 6 ’17

    Jason Kottke linked directly to 17776 from Kottke.org the day after its launch, calling it magnificently weird.[23]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 35
Origin
Seeded
Sector
Media & publishing
Region
US
Tumblr reblogs of the discussion post; live counter
2K
As of Oct 13, 2026 · Open web · Tumblr / ever-so-slightly-monstrous
Evidence
Grade B

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Minecraft YouTubers at VidCon 2023.

1.2M views

New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesFeb ’17JulAugDecNov ’18Feb ’20OctJun ’22Feb ’24Aug ’25Jul ’26PeakOpen webPressAudioXYouTubeThreads
Open webPressAudioXYouTubeThreads

15 more events on this chart

Join free to see them

  1. July 2017

    Jon Bois seed · Jul 5 ’17

    Jon Bois published the opening of 17776 on SB Nation.[1]

    Open the first post ↗

  2. Tor.com platform jump · Jul 6 ’17

    Tor.com introduced the story to science-fiction readers.[2]

    You Don't Know It Yet, But You're Reading a Hilarious Sci-Fi Short Story - Reactor

  3. Jason Kottke platform jump · Jul 6 ’17

    Jason Kottke linked directly to 17776 from Kottke.org the day after its launch, calling it magnificently weird.[23]

  1. platform jump · Jul 7 ’17

  2. peak · Jul 9 ’17

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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