Grade B23 sourcesHIS-00121
An agency reported 39.3 million jingle views; a fan parody became a Taco Bell musical.
Spread Score
How it worksNumbers
- TikTok remixes of the jingle, reported lower bound
- 1K
- As of Apr 18, 2022 · TikTok · Los Angeles Times
- Seed to milestone
- same day
- Mar 9 ’22 to Mar 9 ’22
- Platforms
- 7
- Started on TikTok
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originDoja Cat posted a jingle during her Taco Bell partnership. Fans remixed it, and Victor Kunda's rehearsal parody led to a commissioned musical with Dolly Parton. The menu-item relaunch sold out, delaying the show until September.
Documented milestone; not a measured attention peak.
15 more events on this chart
Join free to see themTimeline (18)
March 2022
Doja Cat precursor · Mar 8 ’22
Doja Cat warned that her upcoming Taco Bell jingle was contractual.[1]
Doja Cat seed · Mar 9 ’22
Doja Cat posted her Mexican Pizza jingle on TikTok.[2]
Victor Kunda milestone · Mar 9 ’22
Victor Kunda posted a rehearsal parody titled Mexican Pizza: The Musical by Doja Cat.[3]
Changelogupdated Oct 12 ’26
- Added: 16 events, 21 sources · Score 49
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How the next thing spread, the week it does.