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Library/Trend & aesthetic/RedNote TikTok refugees
Grade B20 sourcesHIS-00415

RedNote TikTok refugees

Trend & aesthetic · 2025 · Notable

41Editable slideCertificate

TikTok refugees pushed RedNote to No. 1 on the US App Store before the ban.

abby

@abby4thepeople · Jan 13, 2025

Lmao at thousands of people downloading Rednote (the version of tiktok that is actually owned by China) to spite the U.S. government, finding themselves having lovely interactions with the millions of Chinese citizens on the app & inadvertently undoing decades of U.S. propaganda.

444.4K1.5K
Post · @abby4thepeople on X
Clip · CNA on YouTube
Current official rednote iPad Discover feed screenshot from the App Store, accessed October 13, 2026.
rednote / Apple App Store
Lmao at thousands of people downloading Rednote (the version of tiktok that is actually owned by China) to spite the U.S. government, finding themselves having lovely interactions with the millions…
@abby4thepeople on X
Over half a million ‘TikTok refugees’ flock to China's RedNote
Reuters via Daily Maverick
US TikTok users flock to Chinese app Xiaohongshu in protest with TikTok ban looming
Associated Press via ClickOnDetroit
January 2025 Top Social Apps by Downloads & Revenue
Insightrackr
New data: As expected, RedNote installs plunge after U.S. TikTok ban reversed - Start.io - A Sell-side Omnichannel Advertising Platform
Start.io
TikTok Sets a Record and the RedNote Craze Subsides | Similarweb
Similarweb
TikTok “refugees” flock to Chinese app Xiaohongshu | East Asia Tonight (Jan 14)
CNA on YouTube
rednote on the App Store
Apple App Store / rednote
Red Note
TIME
Rednote TikTok Refugees | Know Your Meme
Know Your Meme
A close-up of a smartphone held by a person with two fingers, displaying the social media app Xiaohongshu interface filled with images and text. The background is a vibrant red, adding motion blur…
Rest of World
US users dumped RedNote after Trump paused the TikTok ban | TechCrunch
TechCrunch
Xiaohongshu - Wikipedia
Wikipedia

Spread Score

How it works
Reach50Contagion10Breadth60Velocity65Longevity1641

Numbers

Seed to peak
7 days
Jan 12 ’25 to Jan 19 ’25
Platforms
6
Started on Xiaohongshu
Origin
Mixed
Culture (no sector)

Mechanics

  • NewsjackingPrimary
  • Identity badge
  • Response chain
  • Platform jump
  • Press loop

How it spread

Trace the origin

Americans joined RedNote before the TikTok ban and called themselves TikTok refugees. Screenshots of exchanges with Chinese users spread on TikTok and X. RedNote topped US app charts, hired moderators and added translation while expanding paid promotion.

Google searchesDec ’24Feb ’25MarMayAugNovMar ’26MayPeakPressXiaohongshuApp storesTikTokXOpen web
PressXiaohongshuApp storesTikTokXOpen web

14 more events on this chart

Join free to see them

Timeline (17)

  1. January 2025

    US Supreme Court precursor · Jan 10 ’25

    The Supreme Court heard arguments over the law requiring TikTok's sale or a US ban.[1]

    Open the first post ↗
  2. Unnamed TikTok refugee seed · Jan 12 ’25

    A user posted a RedNote video rejecting Zuckerberg-owned platforms despite the language barrier.[1]

  3. TechCrunch press · Jan 13 ’25

    TechCrunch reported that TikTok creators were urging followers to move to RedNote.[2]

Origin
Mixed
Sector
Culture (no sector)
Region
US
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesDec ’24Feb ’25MarMayAugNovMar ’26MayPeakPressXiaohongshuApp storesTikTokXOpen web
PressXiaohongshuApp storesTikTokXOpen web

14 more events on this chart

Join free to see them
  1. January 2025

    US Supreme Court precursor · Jan 10 ’25

    The Supreme Court heard arguments over the law requiring TikTok's sale or a US ban.[1]

    Open the first post ↗
  2. Unnamed TikTok refugee seed · Jan 12 ’25

    A user posted a RedNote video rejecting Zuckerberg-owned platforms despite the language barrier.[1]

  3. TechCrunch press · Jan 13 ’25

    TechCrunch reported that TikTok creators were urging followers to move to RedNote.[2]

  1. commercial · Jan 13 ’25

  2. platform jump · Jan 13 ’25

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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