LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Book/Enchanted Forest
Grade B19 sourcesHIS-00926

Enchanted Forest

Book · 2015 · Niche

37Editable slideCertificate

Johanna Basford's Enchanted Forest colouring book sold 2.3M foreign-language copies.

Enchanted Forest - Johanna Basford : Illustrator & Colouring Book Maker
Johanna Basford
Enchanted Forest colouring book by Johanna Basford
iMusic
A spread from Enchanted Forest: An Inky Quest and Coloring Book by Johanna Basford.
NPR / KGOU
Some days you just want to colour…
Cooking with Jax
Enchanted Forest
Laurence King Publishing
Coloring Books Grow Up
Publishers Weekly
PW Notables Of the Year: Johanna Basford
Publishers Weekly

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth20Velocity69Longevity2937

Numbers

Foreign-language copies sold
2.3M
Publisher report · Dec 4, 2015 · Excludes English · Self-reported · Publishers Weekly
Milestone date
Week of May 15, 2015
Feb 2015 to Week of May 15, 2015
Platforms
3
Started on Retail
Origin
Seeded
Entertainment

Mechanics

  • Shareable outputPrimary
  • Sell-out loop

How it spread

Trace the origin

Laurence King published Johanna Basford's second colouring book, Enchanted Forest, in February 2015. By April NPR called her books sellout successes and readers posted coloured pages on Instagram and Facebook. By December it was in 38 languages.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesAug ’14DecMar ’15MayAugDecOct ’17Sep ’19Aug ’21Jul ’23Jun ’25DecMilestoneRetailPressInstagram
RetailPressInstagram

8 more events on this chart

Join free to see them

Timeline (11)

  1. February 2015

    Johanna Basford / Laurence King Publishing seed · Feb 2015

    Enchanted Forest, Johanna Basford's second colouring book, came out in February 2015.[3][8]

    Enchanted Forest - Johanna Basford : Illustrator & Colouring Book Maker

  2. iMusic commercial · Feb 17 ’15

    A retail catalogue lists 17 February 2015 as the release date for ISBN 9781780674889.[9]

    Enchanted Forest colouring book by Johanna Basford

  3. March 2015

    Laurence King Publishing commercial · Mar 2 ’15

    The UK publisher's catalogue lists 2 March 2015 for ISBN 9781780674872.[2]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Added 3 sources · Added 2 numbers
  2. 2026-10-15Added: 10 events, 10 sources · Score 16
Origin
Seeded
Sector
Entertainment
Region
GB
Foreign-language copies sold
2.3M
Publisher report · Dec 4, 2015 · Excludes English · Self-reported · Publishers Weekly
Evidence
Grade B

Spread the same way

Kagurabachi

X · 2023

54
Japanese Kagurabachi volume-one cover with Chihiro holding his sword.

102.2K sold

Bernie Sanders' mittens

Reddit · 2021

47
TOPSHOT - Former presidential candidate, Senator Bernie Sanders sits...

$1.8M revenue

Peloton Bike

Retail · 2014

35
Buy a Peloton Refurbished Original Bike

$183.5M revenue

Secret Garden colouring book

Retail · 2013

30
Secret Garden colouring book: cover art

7.4M sold

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesAug ’14DecMar ’15MayAugDecOct ’17Sep ’19Aug ’21Jul ’23Jun ’25DecMilestoneRetailPressInstagram
RetailPressInstagram

8 more events on this chart

Join free to see them

  1. February 2015

    Johanna Basford / Laurence King Publishing seed · Feb 2015

    Enchanted Forest, Johanna Basford's second colouring book, came out in February 2015.[3][8]

    Enchanted Forest - Johanna Basford : Illustrator & Colouring Book Maker

  2. iMusic commercial · Feb 17 ’15

    A retail catalogue lists 17 February 2015 as the release date for ISBN 9781780674889.[9]

    Enchanted Forest colouring book by Johanna Basford

  3. March 2015

    Laurence King Publishing commercial · Mar 2 ’15

    The UK publisher's catalogue lists 2 March 2015 for ISBN 9781780674872.[2]

  1. press · Apr 1 ’15

  2. platform jump · Apr 9 ’15

Join free to see the other 8 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2

Pro opens the playbook, all 16 sourced numbers and 19 sources. Start with a free account.

Join freeGo Pro