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Library/Game/Waffle
Grade B12 sourcesHIS-00995

Waffle

Game · 2022 · Niche

24Editable slideCertificate

Waffle, a waffle-shaped Wordle spinoff posted to Reddit, reached 450,000 daily players.

Waffle: How James Robinson Built the Swap-Word Hit
Hey Good Game (original James Robinson interview)
Waffle: Daily Word Game on the App Store
Apple App Store / Waffle Studio Ltd
Waffle Wordle Game Spinoff: How to Play, Where to Play, Gameplay, Rules, Strategies, and More
Nerd’s Chalk
Daily word puzzle game
PC Gamer
Waffle game creator James Robinson on Daily Waffle and future ambitions
PocketGamer.biz
Daily word game studio Waffle is the latest small dev to find a big audience
Mobilegamer.biz

Spread Score

How it works
Reach17Contagion65Breadth10Velocity0LongevityNo data yet24

Numbers

Daily active users (creator, via Mobilegamer.biz)
475K
As of May 29, 2025 · Self-reported · Mobilegamer.biz
Seed to peak
17 months
Feb 13 ’22 to Jul 18 ’23
Platforms
3
Started on Reddit
Origin
Seeded
Gaming

Mechanics

  • Shareable outputPrimary
  • Daily ritual
  • Newsjacking

How it spread

Trace the origin

James Robinson posted Waffle, a word game shaped like a waffle, to Reddit on Feb. 13, 2022. It had 8,000 players by Feb. 23 and 150,000 by March 29. By July 2023 it had about 450,000 daily players, and Robinson kept it independent.

Google searchesDec ’21Mar ’22MayOctApr ’23AugNovApr ’24AugDecJun ’25PeakRedditOpen webPress
RedditOpen webPress

6 more events on this chart

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Timeline (9)

  1. February 2022

    James Robinson (jessian-io) seed · Feb 13 ’22

    Robinson sought Reddit feedback; his introductory hourly puzzles would switch to a daily schedule the next day.[2][3][10]

    Open the first post ↗

  2. Players commercial · Feb 23 ’22

    Robinson said Waffle hit 8,000 players on Feb. 23, 2022.[2]

    8,000 players

  3. Nerd's Chalk press · Feb 25 ’22

    Nerd's Chalk published a guide to Waffle as a Wordle spinoff.[10]

    Waffle Wordle Game Spinoff: How to Play, Where to Play, Gameplay, Rules, Strategies, and More
Changelogupdated Oct 15 ’26
  1. 2026-10-15Added: 9 events, 12 sources · Score 24
Origin
Seeded
Sector
Gaming
Region
Global
Daily active users (creator, via Mobilegamer.biz)
475K
As of May 29, 2025 · Self-reported · Mobilegamer.biz
Evidence
Grade B

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Mathematically Optimizing an NBA Player Guessing Game - The Spax

Worldle

X · 2022

43
Okay, Wordle is fun, but what about WorLdle? 🌍 Everyday, guess a new country! :D Worldle #3 X/6 🟩🟨⬜⬜⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜

2M players

Lewdle

X · 2022

34
The most successful spin-offs are those that are a ‘unique variation’ on the format, rather than ‘carbon-copy clones’, says one professor. Photograph: Jakub Porzycki/NurPhoto via Getty Images

880K players

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How the next thing spread, the week it does.

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Google searchesDec ’21Mar ’22MayOctApr ’23AugNovApr ’24AugDecJun ’25PeakRedditOpen webPress
RedditOpen webPress

6 more events on this chart

Join free to see them

  1. February 2022

    James Robinson (jessian-io) seed · Feb 13 ’22

    Robinson sought Reddit feedback; his introductory hourly puzzles would switch to a daily schedule the next day.[2][3][10]

    Open the first post ↗

  2. Players commercial · Feb 23 ’22

    Robinson said Waffle hit 8,000 players on Feb. 23, 2022.[2]

    8,000 players

  3. Nerd's Chalk press · Feb 25 ’22

    Nerd's Chalk published a guide to Waffle as a Wordle spinoff.[10]

    Waffle Wordle Game Spinoff: How to Play, Where to Play, Gameplay, Rules, Strategies, and More

  1. commercial · Mar 29 ’22

  2. peak · Jul 18 ’23

Join free to see the other 6 events and the full chart. Free, on every case.

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Why it worked

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