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Library/Activity/BookCrossing’s early travelling books
Grade C5 sourcesHIS-01071

BookCrossing’s early travelling books

Activity · 2001 · Niche

10Editable slideCertificate

Labelled books recruited their next readers into an online tracking community.

Spanish BookCrossing printable tracking label inviting finders to enter its BCID and pass the book on
Undated Spanish tracking label · BookCrossing Spain

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth10VelocityNo data yetLongevityNo data yet10

Numbers

Registered members
>146K
By Aug 15, 2003 · Open web · EUobserver
Seed to milestone
2.3 years
Apr 17 ’01 to Aug 15 ’03
Platforms
2
Started on Open web
Origin
Seeded
Culture (no sector)

Mechanics

  • Response chainPrimary
  • Press loop
  • Visible in use

How it spread

Trace the origin

BookCrossing connected physical book sharing with online journals. Each labelled book could recruit its next reader, while recorded discoveries notified earlier participants. Press coverage helped a small early community expand internationally during 2002 and 2003.

Documented milestone; not a measured attention peak.

Apr ’01JunSepDecApr ’02JulOctJan ’03AprJunAugOpen webPress
Open webPress

3 more events on this chart

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Timeline (6)

  1. April 2001

    BookCrossing seed · Apr 17 ’01

    Launched a site for registering, releasing and tracking books passed between readers.[1][2]

  2. March 2002

    Book magazine first amplifier · Mar 2002

    Published an article the founders identify as an early turning point in recruitment.[1]

  3. WIRED press · Mar 19 ’02

    Explained the labelled-book invitation and reported more than 5,000 registered books.[3]

Origin
Seeded
Sector
Culture (no sector)
Region
US
Registered members
>146K
By Aug 15, 2003 · Open web · EUobserver
Evidence
Grade C

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How the next thing spread, the week it does.

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Apr ’01JunSepDecApr ’02JulOctJan ’03AprJunAugOpen webPress
Open webPress

3 more events on this chart

Join free to see them

  1. April 2001

    BookCrossing seed · Apr 17 ’01

    Launched a site for registering, releasing and tracking books passed between readers.[1][2]

  2. March 2002

    Book magazine first amplifier · Mar 2002

    Published an article the founders identify as an early turning point in recruitment.[1]

  3. WIRED press · Mar 19 ’02

    Explained the labelled-book invitation and reported more than 5,000 registered books.[3]

  1. press · Nov 2002

  2. platform jump · Apr 24 ’03

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Why it worked

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