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Library/Campaign/Someday
Grade B27 sourcesHIS-00028

Someday

Campaign · 2025 · Notable

55Editable slideCertificate

Apple’s Pedro Pascal film passed 40 million YouTube views and sparked TikTok recreations.

Original · re-upload by The BIGI Collective
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.
Apple / TBWA\Media Arts Lab
Pedro Pascal he/him on Instagram: "We did a thing. #SpikeJonze #ComingSoon"
Pedro Pascal he/him on Instagram
Más que prohibidos: Pedro Pascal se hace viral en el mundo gracias a sus pasos de baile
BioBioChile / Agencia EFE
Pedro Pascal is everywhere. With three movies coming out this summer, expect to see more of ‘The Mandalorian & Grogu’ star.
Yahoo Entertainment

Spread Score

How it works
Reach65Contagion35Breadth60Velocity56LongevityNo data yet55

Numbers

Someday film cumulative YouTube views; reported lower bound
40M
As of Apr 18, 2025 · YouTube · Yahoo Entertainment
Seed to peak proxy
10 days
Mar 18 ’25 to Mar 28 ’25
Platforms
8
Started on YouTube
Origin
Mixed
Technology

Mechanics

  • Mystery & lore
  • Platform jumpPrimary
  • Response chain
  • Press loop
  • Visible in use

How it spread

Trace the origin

Apple released Someday after Pascal’s teaser. Paid broadcasts and talent-seeded assets accompanied fan dance recreations. Yahoo reported 40 million YouTube views; the agency claimed a soundtrack chart rise. Jonze later discussed the film at a DGA event.

Proxy date; not a directly measured attention peak.

Mar ’25AprMayJunAugOctDecFeb ’26InstagramYouTubePressRedditXTVOpen webTikTok
InstagramYouTubePressRedditXTVOpen webTikTok

14 more events on this chart

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Timeline (17)

  1. March 2025

    @pascalispunk precursor · Mar 14 ’25

    Pedro Pascal posted a photo with Spike Jonze captioned “We did a thing.”[1]

    Pedro Pascal he/him on Instagram: "We did a thing. #SpikeJonze #ComingSoon"
    Open the first post ↗

  2. Apple precursor · Mar 17 ’25

    Apple had published a Someday teaser announcing the full film for March 18.[2]

  3. Apple seed · Mar 18 ’25

    Apple released Someday, directed by Spike Jonze and starring Pedro Pascal, on YouTube.[3][4]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 23 sources · Score 54
Origin
Mixed
Sector
Technology
Region
US
Someday film cumulative YouTube views; reported lower bound
40M
As of Apr 18, 2025 · YouTube · Yahoo Entertainment
Evidence
Grade B

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Mar ’25AprMayJunAugOctDecFeb ’26InstagramYouTubePressRedditXTVOpen webTikTok
InstagramYouTubePressRedditXTVOpen webTikTok

14 more events on this chart

Join free to see them

  1. March 2025

    @pascalispunk precursor · Mar 14 ’25

    Pedro Pascal posted a photo with Spike Jonze captioned “We did a thing.”[1]

    Pedro Pascal he/him on Instagram: "We did a thing. #SpikeJonze #ComingSoon"
    Open the first post ↗

  2. Apple precursor · Mar 17 ’25

    Apple had published a Someday teaser announcing the full film for March 18.[2]

  3. Apple seed · Mar 18 ’25

    Apple released Someday, directed by Spike Jonze and starring Pedro Pascal, on YouTube.[3][4]

  1. press · Mar 18 ’25

  2. platform jump · Mar 18 ’25

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