Grade B7 sourcesHIS-01776
Forever 21 bankruptcy
Moment · 2019
Forever 21 filed for bankruptcy and planned more than 200 store closures.
Spread Score
How it worksNumbers
- Seed to milestone
- 1 day
- Sep 29 ’19 to Sep 30 ’19
- Platforms
- 2
- Started on Open web
- Origin
- Seeded
- Retail
Mechanics
How it spread
Trace the originForever 21 filed for Chapter 11 on September 29, 2019. A forum user reacted and news outlets reported planned closures. The retailer later sold its assets.
Documented milestone; not a measured attention peak.
Timeline (7)
September 2019
YPulse precursor · Sep 9 ’19
YPulse reported memes about the prospect of a bankruptcy filing.[1]
Forever 21 seed · Sep 29 ’19
Forever 21 filed for Chapter 11 protection in Delaware.[2]
J-Man platform jump · Sep 29 ’19
J-Man posted that bankruptcy predictions had come true.[3]
Join free to see why it worked and the other 4 events. Free, on every case.
Spread the same way
Do this
- 1Explain clearly what a bankruptcy filing means for stores and customers.
Every number (4)
- Potential US store closures“close 178 American stores”178[5]
Press (3 outlets)
- Sep 9, 201920 days before
YPulse · Why Forever 21 Is Failing With Gen Z & Millennial Shoppers
You’ve seen 1 of 2 steps, 1 of 4 numbers and 1 of 3 outlets. Pro opens the rest, with all 7 sources.