Viral retail marketing

Cases
16
Median Spread Score
39
Most started on
Open web25%
First post to peak
8 days

Banksy's Self-Shredding Painting

66
Banksy's Self-Shredding Painting

IKEA paid Roblox jobs

55
Official game screenshot showing the IKEA showroom and co-worker avatars.

16B impressions

Instacart: For Papa!

50
Spike Jonze’s extended Instacart musical with Ben Stiller and Benson Boone competing over banana ripeness.

22B impressions

REI #OptOutside

49
Company Signs

6.7B impressions

Facebook Marketplace: Yes, Couch!

48
MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"

2.7B impressions

My Name Is Lewis

46
I dont know who voiced this halloween decoration at Target but i hope they got paid a lot of money to do it #halloween #halloweendecor #target #targethalloween #spookyseason

Currys horse-kicked chicken air fryer

41
Ninja Double Stack Air Fryer - available at Currys ✨ #currys #trend #viral #ninjaairfryer #ninjastackairfryer #ninjadouble

4.2M views

Buster the Boxer

39
John Lewis Christmas Advert 2016 - #BusterTheBoxer

22K sold

Mog’s Christmas Calamity

39
Mog’s Christmas Calamity | Sainsbury’s Ad | Christmas 2015

11.5M impressions

Lidl Eau de Croissant

38
Plunge Creations’ croissant-shaped bottles for Lidl’s perfume campaign.

9M views

Specsavers van on a bollard

35
Should have gone to... Oh, wait

150M impressions

7-Eleven: Always Open

31
Ja’Marr Chase on Instagram: "isjamarropen.com #7ElevenPartner”"

500M impressions

Currys Gen Z Script

27
The end 🤣🤣 #genz #genzlife #currys #tech #uk #fyp #viral

300M impressions

Trader Joe’s mini canvas totes

27

Lowe's Black Friday Bucket Giveaway 2025

24
Lowe's Home Improvement on Instagram: "🪣 Our Black Friday Bucket Giveaway is BACK 🪣 🎉 The first 50 members in-store on 11/28 get a FREE Lowe’s bucket full of products AND a chance to get a FREE…

359M impressions

Pinduoduo’s early team-purchase loop

0
Team-purchase workflow and sharing interface from Pinduoduo’s 2018 prospectus, printed page 114

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