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Library/Game/Honkai: Star Rail global launch
Grade B8 sourcesHIS-01905

Honkai: Star Rail global launch

Game · 2023

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Honkai: Star Rail drew an estimated 12.4 million mobile downloads in April 2023.

Hoyoverse's Honkai: Star Rail had 20 million downloads on launch day
Game Developer
Honkai: Star Rail Is Coming As A CPI Campaign On G.IO!
GameInfluencer
miHoYo's new game, Honkai: Star Rail conquers 150 countries - What makes it so attractive?
SocialPeta
Honkai Star Rail prepares for an Interstellar Journey in its launch trailer | RPG Site
RPG Site
Honkai: Star Rail has earned Mihoyo over $40m in just over a week
Mobilegamer.biz
How Honkai: Star Rail Reveals Cracks in the HoYoverse | Naavik
Naavik

Spread Score

How it works
Reach70Contagion35Breadth40Velocity58Longevity3750

Numbers

Estimated mobile downloads in April
12.4M
As of Apr 30, 2023 · devtodev
Seed to milestone
2 days
Apr 26 ’23 to Apr 28 ’23
Platforms
5
Started on Open web
Origin
Mixed
Gaming

Mechanics

  • ChallengePrimary
  • Pairing

How it spread

Trace the origin

HoYoverse launched the game on April 26, 2023, alongside a TikTok challenge and paid advertising. AppMagic estimated 12.4 million mobile downloads in April.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesFeb ’23AprMayJunAugOctMar ’24JulNovApr ’25MilestoneHoYoverseStarts · Apr 26 ’23HoYoverseApr 18 ’23SocialPetaApr 23 ’23HoYoverseApr 25 ’23MilestoneApr 28 ’23NaavikSep 17 ’23Open webApp storesYouTubePressTikTok
Open webApp storesYouTubePressTikTok

Timeline (10)

  1. April 2023

    HoYoverse precursor · Apr 18 ’23

    An eight-day countdown invited fans to change profile pictures and banners.[1]

  2. SocialPeta precursor · Apr 23 ’23

    SocialPeta reported the pre-download topped iPhone free charts in 114 countries and regions.[2]

    miHoYo's new game, Honkai: Star Rail conquers 150 countries - What makes it so attractive?

  3. HoYoverse precursor · Apr 25 ’23

    HoYoverse released the Interstellar Journey launch trailer.[3]

    Honkai Star Rail prepares for an Interstellar Journey in its launch trailer | RPG Site

  1. seed · Apr 26 ’23

  2. commercial · Apr 27 ’23

Join free to see why it worked and the other 7 events. Free, on every case.

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Spread the same way

Game · App stores · 201251

Subway Surfers

Kiloo and SYBO (co-developers); SYBO (current publisher, owned by Miniclip)

A runner passed a billion Google Play downloads, then became split-screen TikTok footage.

150M players

1 / 8

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Do this

  1. 1Give existing fans a clear way to participate in a new release.
  2. 2

Every number (9)

  • April worldwide iOS download chart“become #1 by downloads on iOS”
    #1[6]

Press (5 outlets)

  1. Apr 25, 20231 day beforeRPG Site · Honkai Star Rail prepares for an Interstellar Journey in its launch trailer

You’ve seen 1 of 2 steps, 1 of 9 numbers and 1 of 5 outlets. Pro opens the rest, with all 8 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 2steps to copy, the playbook
  • 9sourced numbers
  • 5outlets that covered it
  • 8sources, each linked

The same on every case, with alerts and decks.

$156a year

$13 a month, paid yearly.

14-day full refundAll plans

Origin
Mixed
Sector
Gaming
Region
Global
Estimated mobile downloads in April
12.4M
As of Apr 30, 2023 · devtodev
Evidence
Grade B