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Library/Game/Subway Surfers
Grade A23 sourcesHIS-01651

Subway Surfers

Game · 2012 · Notable

51Editable slideCertificate

A runner passed a billion Google Play downloads, then became split-screen TikTok footage.

Trailer · Kiloo Games on YouTube

Kiloo Games

@KilooGames · May 24, 2012

Subway Surfers has launched all over the world now, first impressions are amazing! Check it out for free: itunes.apple.com/app/id512939461

51
Post · @KilooGames on X
Clip · TikTok
Clip · TikTok
O que é o desafio "no coins" no Subway Surfers?
Canaltech
🏃💨 Subway Surfers - Official Launch Trailer
Kiloo Games on YouTube
Subway Surfers Review
Pocket Gamer

Spread Score

How it works
Reach84Contagion35Breadth70Velocity10Longevity2051

Numbers

Monthly active players reported during the Miniclip acquisition
150M
As of Jun 27, 2022 · App stores · Self-reported · SYBO via Games Press
Observed peak date
Week of Aug 4, 2020
May 24 ’12 to Week of Aug 4, 2020
Platforms
6
Started on App stores
Origin
Mixed
Gaming

Mechanics

  • Challenge
  • Platform jumpPrimary
  • Pairing
  • Press loop
  • Controversy

How it spread

Trace the origin

Kiloo and SYBO launched Subway Surfers in 2012 with a paid promotional feature. SYBO announced a billion Google Play downloads in 2018. Gameplay later spread through TikTok collages, which SYBO copied.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesOct ’11Sep ’12Apr ’15Nov ’17Jan ’19Apr ’20OctMar ’22OctApr ’23Sep ’24Apr ’26Observed peakApp storesPressYouTubeRetailOpen webTikTok
App storesPressYouTubeRetailOpen webTikTok

11 more events on this chart

Join free to see them

Timeline (14)

  1. May 2012

    Kiloo Games / SYBO seed · May 24 ’12

    Kiloo and SYBO released the iOS game with a paid Free App a Day marketing feature.[1][2][3]

    Open the first post ↗

  2. June 2012

    Pocket Gamer press · Jun 1 ’12

    Pocket Gamer reviewed the free runner, comparing its gameplay with Temple Run and Jetpack Joyride.[4]

    Subway Surfers Review

  3. March 2018

    SYBO Games / Kiloo commercial · Mar 15 ’18

    SYBO announced Subway Surfers as the first game to pass one billion Google Play downloads.[5]

  1. platform jump · Jun 1 ’18

  2. commercial · Dec 19 ’19

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 23 sources. Start with a free account.

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Origin
Mixed
Sector
Gaming
Region
DK
Monthly active players reported during the Miniclip acquisition
150M
As of Jun 27, 2022 · App stores · Self-reported · SYBO via Games Press
Evidence
Grade A

Spread the same way

Series · TV · 201559

Empire

Fox

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647M impressions

1 / 8

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New cases, every week

How the next thing spread, the week it does.