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Library/Series/First Love
Grade A16 sourcesHIS-02000

First Love

Series · 2022

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A Japanese romance reached fifth on Netflix’s global non-English TV chart.

‘First Love’: More of a fling than a true romance
The Japan Times
"First Love" Full Cast and premiere date announcement - About Netflix
Netflix
First Love: poster
Wikipedia (non-free, fair use)
「First Love 初恋」配信スタートから1週間、SNSで世界各国から絶賛の声続出!キャストの舞台裏写真を一挙公開! - About Netflix
Netflix
「First Love 初恋」3週連続Netflixグローバルトップ10入り|シネマトゥデイ
Cinema Today

Spread Score

How it works
Reach33Contagion35Breadth40Velocity48Longevity7043

Numbers

Peak proxy date
Week of Dec 4, 2022
Nov 24 ’22 to Week of Dec 4, 2022
Platforms
3
Started on Open web
Origin
Seeded
Entertainment

Mechanics

  • Platform jumpPrimary
  • Pairing

How it spread

Trace the origin

Netflix released First Love globally in November 2022. It reached fifth on its global non-English TV chart, and Utada’s older song returned to Asian music charts.

Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.

Wikipedia viewsJun ’22AugNovDecJan ’23AprJulNovMay ’24OctPeak proxyNetflixStarts · Nov 24 ’22NetflixJun 6 ’22Hikaru UtadaDec 9 ’22PressOpen webAudio
PressOpen webAudio

Timeline (16)

  1. June 2022

    Netflix precursor · Jun 6 ’22

    Netflix announced the cast and the global premiere date.[1]

    "First Love" Full Cast and premiere date announcement - About Netflix
  2. October 2022

    Netflix precursor · Oct 30 ’22

    Netflix released teaser art and a trailer for the series.[2]

  3. November 2022

    Netflix precursor · Nov 14 ’22

    Netflix announced a wrapped Yamanote Line train would run before release.[3]

  1. seed · Nov 24 ’22

  2. commercial · Nov 24 ’22

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Spread the same way

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Do this

  1. 1Pair a new story with familiar music to reach existing audiences.
  2. 2

Every number (9)

  • Netflix global non-English TV rank, Nov 28 to Dec 4“2週目(11月28日~12月4日)は5位”
    #5[9]

Press (3 outlets)

  1. Dec 1, 20227 days inTJThe Japan Times · First Love: More of a fling than a true romance

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  • 2steps to copy, the playbook
  • 9sourced numbers
  • 3outlets that covered it
  • 16sources, each linked

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Origin
Seeded
Sector
Entertainment
Region
JP
Reported figure
—
Evidence
Grade A