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Play/Laws of Spread/Law 12
10 standing3 repealed

The Laws of Spread

What 1,147 viral cases have in common.

The Laws of Spread

What 1,147 viral cases have in common.

Standing

  1. 1Nobody famous starts it.98%
  2. 2It starts on a weekday.84%
  3. 3Nothing is overnight.73%
  4. 4One platform is never enough.64%
  5. 5It jumps before the press.77%
  6. 6Grandma hears before the peak.85%
  7. 7Stars join on the way up.66%
  8. 8The owner always answers.87%
  9. 9Up fast, down slow.74%
  10. 10A month on, three quarters are gone.70%

Repealed

  1. 11Brands arrive after the peak.53%
  2. 12Every hit gets a backlash.55%
  3. 13It comes back.55%

Law 12 · Repealed

Every hit gets a backlash.

Barely half do.

55%

634 of 1,147 cases
64 of the latest 100

Broke it

  • KPop Demon Hunters
  • Deadpool & Wolverine
  • Lizzo DNA Test challenge