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Play/Laws of Spread/Law 4
10 standing3 repealed

The Laws of Spread

What 1,147 viral cases have in common.

The Laws of Spread

What 1,147 viral cases have in common.

Standing

  1. 1Nobody famous starts it.98%
  2. 2It starts on a weekday.84%
  3. 3Nothing is overnight.73%
  4. 4One platform is never enough.64%
  5. 5It jumps before the press.77%
  6. 6Grandma hears before the peak.85%
  7. 7Stars join on the way up.66%
  8. 8The owner always answers.87%
  9. 9Up fast, down slow.74%
  10. 10A month on, three quarters are gone.70%

Repealed

  1. 11Brands arrive after the peak.53%
  2. 12Every hit gets a backlash.55%
  3. 13It comes back.55%

Law 4 · Stands

One platform is never enough.

By the peak, it’s on two or more.

64%

739 of 1,147 cases
67 of the latest 100

Broke it

  • Pokémon Go
  • Scientific 7-Minute Workout
  • Phasmophobia