Where “Always #LikeAGirl” started

Always, on YouTube, Jun 26, 2014. It reached 4 platforms in 11 months.

LineageKey steps, 5 of 6. Lines follow time and platform
A filmed comparison of how older participants and young girls acted when asked to do things like a girl.AlwaysFirst postTIMEPressAlwaysTVOwner responseAfterlifePatient zero