Where “Bad Bunny Is Infinite for Calvin Klein” started

Calvin Klein / Bad Bunny, on Instagram, Mar 17, 2025. It reached 5 platforms in 9 months.

LineageEach dot, 100 TikTok videos using the campaign soundLines follow time and platform
Calvin Klein / Bad BunnyFirst postBillboardPressBad Bunny posa en calzoncillos para la marca Calvin KleinPop Crave / @queerspaceboyBMXOwner responsePeakPlatform jumpPlatform jumpPlatform jumpPressCommercialAfterlifePatient zero