Where “BTS Meal” started

McDonald’s, on Retail, May 26, 2021. It reached 6 platforms in 4.3 years.

LineageContestedKey steps, 11 of 16. Lines follow time and platform
McDonald’s teams up with BTS to spotlight the K-pop band’s favorite order@McDonaldsBefore the first postMcDonald’sFirst postBacklashPlatform jumpCommercialPlatform jumpCommercialPeakOwner responsePlatform jumpAfterlifePatient zero