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Library/Food & drink/BTS Meal
Grade B26 sourcesHIS-00065

BTS Meal

Food & drink · 2021 · Notable

55Editable slideCertificate

McDonald’s reported $98 million in incremental BTS Meal sales.

McDonald's

@McDonalds · Apr 19, 2021

Coming this May: The BTS Meal

541.6K27.3K
Post · @McDonalds on X
A "BTS Meal" served in Indonesia by McDonalds, as part of a collaboration with the South Korean boy band BTS. Clockwise from bottom left, this example contains 9 Chicken McNuggets, medium fries, a…
Fakum Kuliner on YouTube / CC BY 3.0 / Wikimedia Commons
The Much Anticipated McDonald's x BTS Menu Collab is Officially Here
McDonald’s and BTS
Official McDonald’s Canada image announcing the BTS Meal.
McDonald’s Canada
Official BTS Meal product photo showing McNuggets, fries, a drink and the two sauces.
McDonald’s Corporation
McDonald’s teams up with BTS to spotlight the K-pop band’s favorite order
CNBC (republished by Yahoo)
McDonald's BTS meal shown on Thursday in Seoul, South Korea. McDonald's has released a new celebrity 'BTS Meal' in collaboration with BTS.
NPR (republished by New Hampshire Public Radio)
Dozens of food delivery riders queue up at a McDonald’s outlet in Bogor, Indonesia.
ABC News / AFP
'Among Us' Character-Shaped Chicken Nugget Sells for Nearly $100,000
TheWrap
BTS fans are purpling McDonald's most purple meal ever
Korea JoongAng Daily
The Wildest Ways People Are Preserving Their McDonald’s BTS Meals
VICE

Spread Score

How it works
Reach28Contagion35Breadth100Velocity52Longevity7855

Numbers

Estimated YouTube ad impressions (nearly)
40M
As of Jun 20, 2021 · YouTube · Self-reported · Sensor Tower / Pathmatics
Seed to peak
2 weeks
May 26 ’21 to Jun 9 ’21
Platforms
6
Started on Retail
Origin
Mixed
Food & beverage

Mechanics

  • Fandom mobilisationPrimary
  • Identity badge
  • Scarcity drop
  • Resale market
  • Platform jump

How it spread

Trace the origin

McDonald’s launched the BTS Meal on May 26 with paid ads and app content. Fans cleaned, resold and remade its packaging. Indonesia temporarily closed restaurants over delivery crowds. McDonald’s later claimed $98 million in incremental meal sales.

Wikipedia views · Google searchesMar ’21MayJunJulNovApr ’22NovSep ’23Jul ’24May ’25NovPeakXRetailYouTubeTikTokOpen webInstagram
XRetailYouTubeTikTokOpen webInstagram

13 more events on this chart

Join free to see them

Timeline (16)

  1. April 2021

    @McDonalds precursor · Apr 19 ’21

    McDonald’s announced the BTS Meal on Twitter, and CNBC covered the collaboration.[1][2][3]

    Open the first post ↗

  2. May 2021

    @McDonalds precursor · May 11 ’21

    McDonald’s teased dated content drops and asked fans to turn on notifications.[4]

    McDonald’s teams up with BTS to spotlight the K-pop band’s favorite order

  3. McDonald’s seed · May 26 ’21

    McDonald’s launched the meal in the US and aired a paid TV commercial featuring Butter.[5][6][2][7]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 24 sources · Score 55
Origin
Mixed
Sector
Food & beverage
Region
Global
Estimated YouTube ad impressions (nearly)
40M
As of Jun 20, 2021 · YouTube · Self-reported · Sensor Tower / Pathmatics
Evidence
Grade B

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Retail · 2023

43
Publisher cover image for Iron Flame by Rebecca Yarros.

660.6K sold

McDonald's x Cactus Plant Flea Market Happy Meal

Retail · 2022

39
Despite Sellouts, There's Still Mass Interest in McDonald's Adult Happy Meals

1B impressions

Prime Hydration

Retail · 2022

35
Circana’s New Product Pacesetters Report Reveals 2023 Innovation Meets Consumers in New Moments

$323.9M revenue

New cases, every week

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Wikipedia views · Google searchesMar ’21MayJunJulNovApr ’22NovSep ’23Jul ’24May ’25NovPeakXRetailYouTubeTikTokOpen webInstagram
XRetailYouTubeTikTokOpen webInstagram

13 more events on this chart

Join free to see them

  1. April 2021

    @McDonalds precursor · Apr 19 ’21

    McDonald’s announced the BTS Meal on Twitter, and CNBC covered the collaboration.[1][2][3]

    Open the first post ↗

  2. May 2021

    @McDonalds precursor · May 11 ’21

    McDonald’s teased dated content drops and asked fans to turn on notifications.[4]

    McDonald’s teams up with BTS to spotlight the K-pop band’s favorite order

  3. McDonald’s seed · May 26 ’21

    McDonald’s launched the meal in the US and aired a paid TV commercial featuring Butter.[5][6][2][7]

  1. backlash · May 26 ’21

  2. platform jump · May 26 ’21

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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