Where “Budweiser 'Whassup?!'” started

Budweiser / DDB Chicago, on TV, Dec 25, 1999. It reached 6 platforms in 20.3 years.

LineageKey steps, 8 of 11. Lines follow time and platform
On Reflection: Budweiser Whassup!? | shotsBudweiser / DDB ChicagoFirst postBudweiserTVWiredOpen webMilestonePlatform jumpCommercialPlatform jumpAfterlifePatient zero