Where “Gillette: The Best Men Can Be” started

Gillette, on YouTube, Jan 13, 2019. It reached 6 platforms in 12 months.

LineageEach dot, 100 original #thebestmencanbe tweets, Brandwatch lower boundContestedKey steps, 12 of 16. Lines follow time and platform
Marc Pritchard / CESBefore the first postGilletteFirst postFree Republic membersOpen webPressPlatform jumpBacklashPeak proxyPlatform jumpPlatform jumpPressCommercialAfterlifePatient zero