Who started “Grand Theft Auto V launch”?

Amazon UK customers, on Retail, Sep 14, 2013. It reached 5 platforms in 5 months.

LineageContestedKey steps, 10 of 16. Lines follow time and platform
Grand Theft Auto V: TV Trailer DebutedRockstar GamesBefore the first postAmazon UK customersFirst postCommercialPlatform jumpPlatform jumpBacklashMilestonePlatform jumpOwner responseAfterlifePatient zero