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Library/Game/Grand Theft Auto V launch
Grade B19 sourcesHIS-01515

Grand Theft Auto V launch

Game · 2013 · Notable

42Editable slideCertificate

Take-Two reported GTA V retail sales above $1 billion in its first three days.

Rockstar’s launch-day announcement on PlayStation Blog, with original release artwork.
Rockstar Games / PlayStation
Rockstar Games, GRAND THEFT AUTO V
Overall Murals
Grand Theft Auto V: TV Trailer Debuted
Rockstar Games / PlayStation Blog
Confirmed: Grand Theft Auto 5 breaks 6 sales world records
Guinness World Records
The 5 weirdest 'Grand Theft Auto V' glitches
The Daily Dot

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity30Longevity4142

Numbers

Seed to milestone
6 days
Sep 14 ’13 to Sep 20 ’13
Platforms
6
Started on Retail
Origin
Mixed
Gaming

Mechanics

  • Shareable outputPrimary
  • Controversy
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

Rockstar promoted GTA V with trailers and paid murals before its official release. Players shared glitches and in-game photos. Take-Two reported retail sales above $1 billion in three days, while the torture scene drew criticism.

Documented milestone; not a measured attention peak.

Google searchesFeb ’13AprJunAugOctNovJan ’14MilestonePressRetailYouTubeXRedditOpen web
PressRetailYouTubeXRedditOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2013

    Rockstar Games precursor · Jan 31 ’13

    Rockstar postponed the planned spring release to September 17 to allow more development time.[1]

    Open the first post ↗
  2. June 2013

    Sony precursor · Jun 11 ’13

    Sony announced a PS3 bundle and a GTA V headset made with Rockstar for the game’s release.[2]

  3. August 2013

    Rockstar Games precursor · Aug 29 ’13

    Rockstar debuted its TV trailer ahead of the September release.[3]

    Grand Theft Auto V: TV Trailer Debuted
  1. seed · Sep 14 ’13

  2. commercial · Sep 17 ’13

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Why it worked

Do this

  1. 1
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Pro opens the playbook, all 11 sourced numbers and 19 sources. Start with a free account.

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Origin
Mixed
Sector
Gaming
Region
GB
Reported figure
—
Evidence
Grade B

Spread the same way

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How the next thing spread, the week it does.