Who started “Labubu”?

Lisa, on Instagram, Apr 16, 2024. It reached 8 platforms in 2.3 years.

LineageEach dot, 10,000 TikTok posts under the hashtag LabubuContestedKey steps, 12 of 16. Lines follow time and platform
LisaFirst postLabubu Toys | Know Your Meme/r/labubu87K members by June 2025Lawrence Yu1.2M viewsPlatform jumpPressPlatform jumpCommercialPlatform jumpOwner responsePeakBacklashBacklashPatient zero