Grade B14 sources

Labubu

Product · 2024 · Viral

After Lisa of Blackpink posted a Labubu, Pop Mart's toy earned $2.05 billion in 2025.

Trailer · POP MART on YouTube

Clip · POP MART on YouTube

THE MONSTERS BIG INTO ENERGY Series — POP MART on YouTube

Labubu: The ‘kind of ugly’ plush toy that has taken the world by storm | CNN — CNN

A Labubu mascot performs for visitors to Pop Land, a theme park for Pop Mart, manufacturer of collectible toys and plush dolls during the May Day holiday in Beijing, Thursday, May 1, 2025. (AP… — Reuters (via BNN Bloomberg)

A statue of Pop Mart International Group Ltd.'s character Labubu at one of the company's stores in Beijing, China, on Sunday, Aug. 17, 2025. — Bloomberg (via Fortune)

Over 11,000 counterfeit Labubu dolls worth $500,000 seized at Seattle airport: CBP — ABC News (via ABC7 San Francisco)

Labubu resale price falls may be more about supply than demand — Reuters (via The Standard, Hong Kong)

Labubu figures at the Pop Mart store in the Oculus, New York City — Thelabubucollector / CC BY 4.0 / Wikimedia Commons

A shopper browsing Labubu toys outside a shop — Sandor Somkuti / CC BY-SA 4.0 / Wikimedia Commons

Labubu costumed figure at the Central Florida Dragon Parade — Pisanond01 / CC BY 4.0 / Wikimedia Commons

Behind THE MONSTERS: Kasing Lung’s LABUBU Stories — POP MART on YouTube

Labubu maker Pop Mart meets 2025 revenue expectations — Reuters (via Interaksyon)

Labubu pop-up store at Beijing apm, June 2025 — 中国新闻社 / CC BY 4.0 / Wikimedia Commons

Labubu Toys | Know Your Meme — Know Your Meme

Labubu bust: Over $500K worth of counterfeit ‘Lafufu’ dolls recovered in Seattle area — OPB (KUOW)

Spread Score

How it works

Numbers

Seed to peak: 15 months; Apr 16 ’24 to Jul 20 ’25
Platforms: 8; Started on Instagram
Origin: Organic; Toys & collectibles

Mechanics

How it spread

Labubu, sold by Pop Mart since 2019, took off after Lisa of Blackpink posted one on April 16, 2024. Sell-outs, queues and fights followed in the US and UK, and Wikipedia interest peaked in July 2025. Resale prices fell by October as supply rose.

Timeline (16)

Apr 16 ’24
Seed
Lisa (@lalalalisa_m) on Instagram
Lisa of Blackpink posted an Instagram story unboxing a 'Fall in Wild' Labubu and used its pendant as a bag charm.[1][2]
Sep 10 ’24
Platform jump
/r/labubu on Reddit
The /r/labubu subreddit was created; it had over 87,000 members by June 2025.[3]
87K members by June 2025
Oct 1 ’24
Platform jump
Lawrence Yu on TikTok
An Australian TikTok user's video of shoppers rushing into a Pop Mart store at opening drew 1.2 million views.[2]
1.2M views

Spread the same way

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How it spread

Timeline (16)

Apr 16 ’24

Seed

Lisa (@lalalalisa_m) on Instagram

Lisa of Blackpink posted an Instagram story unboxing a 'Fall in Wild' Labubu and used its pendant as a bag charm.[1][2]

Sep 10 ’24

Platform jump

/r/labubu on Reddit

The /r/labubu subreddit was created; it had over 87,000 members by June 2025.[3]

87K members by June 2025

Oct 1 ’24

Platform jump

Lawrence Yu on TikTok

An Australian TikTok user's video of shoppers rushing into a Pop Mart store at opening drew 1.2 million views.[2]

1.2M views

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