Spread Certificate · No. HIS-00256
This certifies how far it spread
Labubu
Pop Mart ·April 2024 ·seeded onInstagramthenRedditTikTokRetailPressYouTubeXOpen web
Spread Score
64
Viral
Verified independently
Verified
1.4M posts
TikTok posts under the hashtag Labubu
CNN (via KRDO)
Verified
87K
Members of the /r/labubu subreddit
Know Your Meme
Verified
Week of Jul 20, 2025
Peak date, Apr 16 ’24 to Week of Jul 20, 2025
Verified
8 platforms
Started on Instagram
Claimed, not audited
Claimed
$2.05B
THE MONSTERS IP revenue, FY2025; press USD conversion
Per Jing Daily
Claimed
$410M–$420M
THE MONSTERS IP revenue, FY2024; press USD conversion
Per CNN
Claimed
30M
Pop Mart plush output per month, all lines (company claim)
Per Reuters (via The Standard, Hong Kong)